Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
The Senior Business Analyst, Media Measurement is accountable for translating complex measurement, analytics, and business requirements into scalable product capabilities. The role acts as the bridge between business stakeholders, Product Managers, Data Scientists, and Engineering teams, ensuring global media measurement products deliver measurable business value, operational efficiency, and trusted decision-making.
Lead Business Analysis & Requirements Definition:
• Lead discovery activities to understand business challenges, opportunities, and measurement requirements across global and market stakeholders.
• Translate business needs into epics, features, user stories, acceptance criteria, and process designs.
• Drive requirements elicitation, prioritisation, and documentation throughout the product lifecycle.
• Identify risks, dependencies, assumptions, and opportunities to support successful delivery.
Support Product Delivery & Adoption:
• Partner closely with Product Managers, Engineers, Data Scientists, Architects, and vendors throughout delivery.
• Support backlog refinement, sprint planning, and release readiness activities.
• Lead business validation and user acceptance testing to ensure solutions meet stakeholder expectations.
• Develop training materials and support business readiness and product adoption activities.
Drive Measurement & Process Excellence:
• Facilitate workshops, solutioning sessions, and process mapping activities.
• Identify opportunities for automation, simplification, and standardisation across measurement workflows.
• Ensure business processes support scalable, repeatable, and globally consistent ways of working.
• Champion reusable approaches and alignment with the wider Media and AdTech ecosystem.
Enable Data-Driven & Gen AI Capabilities:
• Translate analytics, modelling, and GenAI use cases into clear business requirements.
• Partner with Data Science and Engineering teams to ensure solutions are understandable, explainable, and aligned to business needs.
• Support validation approaches for analytical and GenAI-enabled outputs.
• Ensure requirements consider data governance, privacy, security, and Responsible AI principles.
• Significant Business Analysis experience in technology, data, analytics, or digital product environments.
• Experience translating complex business problems into actionable requirements and delivery outcomes.
• Strong stakeholder management and facilitation skills across technical and non-technical audiences.
• Experience working within Agile product teams.
• Strong process design, problem-solving, and analytical capabilities.
• Experience working with data, analytics, reporting, or measurement solutions.
• Familiarity with AI and GenAI-enabled capabilities and associated governance considerations.
• Excellent communication skills and the ability to influence outcomes across global teams.
• A pragmatic mindset, resilience under pressure, and a bias for progress over perfection.
Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.
Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish.
By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.
Want to learn more about us? Visit reckitt.com
