The team you will be a part of

This role in summary

We are looking for a techno-functional Business Analyst to take end-to-end IT ownership of our websites, along with the analytics and marketing-automation stack. In this role you will need to translate business needs into technical requirements, drive delivery through vendor and system-integrator partners, and be the single point of ownership for the health, performance, and security of our websites and digital platforms

Your responsibilities will include

• • Take end-to-end IT ownership of the D2C eCommerce platform and CMS-based brand website covering IT operations, enhancements, performance, uptime, and quality.
  • Gather requirements from business stakeholders and translate them into clear technical specifications and user stories.
  • Plan and manage delivery sprints and run all Scrum ceremonies (sprint planning, stand-ups, reviews, retrospectives); coordinate UAT, releases, and post-go-live support.
  • Drive continuous improvement in website performance and page speed.
  • Coordinate across the platform product / OEM teams, system-integrator (SI) partners, and internal technology teams to deliver enhancements and any required integrations.
  • Maintain a high-level understanding of WhatsApp bots and conversational commerce, and coordinate related enhancements with vendor partners.
  • Own the relationship with the analytics / BI platform and its supporting vendor team.
  • Ensure dashboards and reports meet business needs; coordinate enhancements, data checks, and troubleshooting.
  • Bring a solid understanding of how analytics and BI solutions work end to end
  • Own and manage the marketing automation / customer-engagement platform.
  • Partner with business teams to build customer journeys, segments, and campaigns, and manage the supporting vendor.
  • Understand what is required to keep the web platforms secure.
  • Coordinate with the security team to identify, prioritise, and remediate vulnerabilities.
  • Coordinate across cross-functional teams to understand business requirements and run solution ideation with vendor partners.
  • Bring a strong understanding of D2C business processes and act as the bridge between business, operations, and technology.
  • Present to senior leadership (including the CIO) and run regular status-update / governance meetings.
  • Own vendor relationships, SLAs, and escalations across all platforms.

Minimum requirements

• 5-7 years in a techno-functional / Business Analyst / IT delivery role, ideally in D2C, eCommerce, or retail.

• Technically well-versed: understanding of how APIs work, coding and development best practices, and how website performance can be measured and improved.

• Hands-on experience managing a D2C / eCommerce platform (e.g., VTEX, Shopify, commercetools, Magento, or similar) — platform-agnostic; the ability to learn and operate the platform matters more than a specific tool.

• Understanding of CMS platforms (e.g., WordPress or similar).

• Solid understanding of D2C / online retail processes — catalog, cart, checkout, promotions, and order management.

Preferred skills and experiences

• Education: Post Graduate/B. Tech / BE / MCA

• Background: Business Analyst/Product Owner/Product Manager