Henry Schein

IT Digital Marketing Specialist

Henry Schein  •  Cernusco sul Naviglio, IT / Itá, PY (Onsite)  •  22 days ago
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Job Description

Digital Marketing Specialist (SEO, AEO, GEO & Social Media)

We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.

Key Responsibilities:

  • Develop and execute SEO strategies to improve organic search rankings and website visibility
  • Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search
  • Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines
  • Manage and grow social media channels, increasing engagement and brand awareness
  • Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)
  • Analyze performance data and KPIs to continuously optimize strategies
  • Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness

Requirements:

  • Proven experience in digital marketing, with a strong focus on SEO and social media
  • Solid understanding of AEO and emerging GEO practices
  • Strong analytical skills and familiarity with web analytics tools
  • Excellent copywriting and content strategy abilities
  • Proactive mindset, results-driven approach, and strong teamwork skills
Henry Schein

About Henry Schein

Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 25,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental laboratories, government and institutional health care clinics, as well as other alternate care sites.

Henry Schein operates through a centralized and automated distribution network, with a selection of more than 300,000 branded products and Henry Schein corporate brand products in our distribution centers.

A FORTUNE 500 Company and a member of the S&P 500® index, Henry Schein is headquartered in Melville, N.Y., and has operations or affiliates in 33 countries and territories. The Company's sales reached $12.7 billion in 2024, and have grown at a compound annual rate of approximately 11.2 percent since Henry Schein became a public company in 1995.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Melville, NY
Year Founded
1932
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