What you’ll do:

• With the support of the Direct Manager and in line with the local IT sales team:
  • develop and execute marketing communication activities targeting IT partners as a part of the commercial IT Partner Program in the predefined territory, in line with the EMEA IT partner program framework.
  • cooperate closely with the local IT sales team and targeted IT partners, develop and execute annual channel marketing plans (MDF) to support sales objectives and drive IT partners engagement.
  • develop a cohesive contact data strategy to enable segmentation and targeting of contacts and work with Sales to ensure that their use of Salesforce for contacts and accounts facilitates richer customer engagement.
• Localize and manage marketing enablement and promotional materials, including digital content.
• With the support of the direct manager, plan and execute IT partner events, webinars, and other activities to drive partner engagement and lead generation.
• Contribute to the push/ pull campaigns and align Tier 1 activities with Tier 2 campaigns to help generate the adequate demand for Eaton offers, and maximize sellout of the partner inventories (including promotions, incentives...)
• Monitor and report on the effectiveness of To- and Through-Channel marketing activities (MDF), making data-driven recommendations for improvement.
• With the support of the direct manager, manage the IT channel marketing budgets, ensuring efficient allocation of resources.
• Consolidate relationships with key local IT partners, ensuring marketing alignment on goals and strategies.
• Support the Digital transformation of the IT partners by promoting the adoption of new collaborative tools (MyEaton, PRM, e-commerce, APIs...)
• Monitor IT Partner satisfaction regularly, and help make Eaton their partner of choice.
• Contribute to collecting market trends and feedbacks on competitor activities to identify new growth opportunities through the channel.

Qualifications:

• Bachelor Degree in Marketing/Communication/Business school.
• Relevant (3-5 years) experience in marketing communication, preferably in B2B and channel marketing.
• Execution of joint marketing activities with partners (campaign planning - setting up KPIs, execution of program, MDF management, reporting and analysis).
• Understanding of marketing disciplines, knowledge of channel business processes is an advantage (channel business strategy, commercial approach, distribution models etc).
• Experience in partner program planning and deployment (acquire, retain, develop and enable) is an advantage.
• Experience in channel partner programs and cooperation with EWS companies is an advantage.
• Experience working with international cross-functional teams in a dynamic, matrixed environment is an advantage
• Customer-focused attitude, ability to learn fast and curiosity, digital and data-driven mindset.
• Good written and verbal communications skills in English, business level language knowledge in one of the Nordic languages (Norwegian, Swedish, Danish, Finnish).
• Able to work and travel in EMEA/EU region without any restrictions.

What we offer:

• Competitive compensation, annual bonus, benefits package as per the local country standards.
• Permanent contract in a fast-growing global company.
• Challenging projects in dynamic collaborative team.
• Hybrid working setup.
• We make ethics and culture matter – You will enjoy working in supportive and collaborative workplace where ethics and safety are in our DNA.
• We make your aspirations matter – Eaton encourages internal promotion, whenever possible.
• We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the environment through power management technologies.
• We make your voice matter - we value safety and trust. This is a place where you can speak up and be heard. There’s room here for everyone because we believe that every person matters.