Job Description

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking an IT Application Manager to join our team.

This role is ideally suited for candidates located in the Eastern or Central time zones to support team collaboration and business hours.

Your Role at Batesville:

As an IT Application Manager, you will be responsible for leading the administration, optimization, and integration of our CRM and marketing automation platforms. This role will be pivotal in driving customer engagement, sales enablement, and marketing performance through data-driven automation and CRM excellence.

How You’ll be Rewarded:

• Batesville is a family.You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• The expected base salary range for this role is $120,000 to $150,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• In addition to base salary, this position may be eligible for performance-based bonuses or other forms of incentive compensation.
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do:

Enterprise System Management

• Evaluate current state of CRM & Marketing Automation Platform (MAP) for business need and make recommendations on enhancement and/or migration strategy
• Administer and maintain CRM and Marketing Automation Platform environments
• Serve as the primary point of contact for CRM and marketing automation support, ensuring system integrity, data quality, and user access controls
• Monitor platform performance and implement enhancements
• Monitor CRM usage and performance, recommending enhancements and best practices

Integration & Data Management

• Design, develop, and maintain integrations between Batesville CRM, MAP, and other business systems (e.g., ERP, analytics platforms)
• Ensure accurate data flow and synchronization across platforms
• Support excellence of delivery and data governance by ensuring adequate QA & alerting processes are implemented

Sales and Marketing Enablement

• Develop and maintain technology systems that help enable Batesville’s sales and marketing teams.
• Design, develop and manage automated workflows that enable marketing performance.
• Partner and collaborate with sales, marketing, and technology leadership to align technology solutions with business strategies
• Customize CRM and make recommendations on enhancements to support evolving business needs and sales processes

Reporting, Insights & Training

• Develop dashboards and reports to track KPIs, campaign performance, and customer lifecycle metrics
• Provide actionable insights to marketing, sales, and executive teams
• Support automated workflows with our data engineering team to ensure reliability and accessibility of data and insights
• Create, organize, and maintain user training that supports the sales organization’s standard work processes

• Other duties as assigned

What You’ll Bring:

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in a technical field such as Information Systems, Computer Science, or other related field of study
• Minimum of seven years related experience and/or training; or equivalent combination of education and experience
• Advanced knowledge of CRM system design, implementation, support, administration and associated application integrations for at least one enterprise level CRM & Marketing Automation platform (Oracle Sales Cloud, HubSpot, Salesforce, etc.)
• Experience in Development of Custom applications, Workflows, and Validation rules, and ability to work independently to resolve Technical CRM Issues
• Experience using project management toolsets such as Jira and working in an agile project framework
• Experience working with version control tools such as Github to maintain custom code and workflow capabilities
• Clear understanding of the System Development Life Cycles and data quality principles including requirements gathering, system design, and implementation
• Intermediate knowledge of relational database architecture and tools and query concepts including SQL Server, Oracle and general PL/SQL concepts
• Intermediate Communication skills (written and oral), Organization, and Interpersonal Skills

Nice to Haves:

• Experience in Design and development of custom applications, features, and integrations within the CRM platform
• Experience in any of the following applications Oracle Sales Cloud, Incentive Compensation, Oracle Service Cloud, VBCS Development and DCS Portal
• Intermediate knowledge of Rest APIs, Groovy Scripting
• Intermediate knowledge of project management toolsets and concepts including knowledge of project and portfolio management (PPM) solutions
• Intermediate understanding of the System Development Life Cycle
• Intermediate understanding of ITSM

Physical Requirements:

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.