iQIYI.com

IP衍生品内容营销运营

iQIYI.com  •  Onsite  •  7 days ago
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Job Description

IP衍生品内容营销运营北京社招全职销售 - 销售职位 ID:A45003职位描述- 负责爱奇艺商店 IP 衍生品的内容营销策划,围绕新品上新、开售、补货、返场、战报等节点制定内容节奏;
- 负责微博、小红书、抖音等站外渠道的商品种草、粉丝互动、内容分发与销售转化;
- 负责提炼 IP、角色、商品和粉丝情绪卖点,输出适配不同平台的图文、短视频、话题和互动内容策划;
- 负责项目物料规划与内容资产沉淀,包括预热图、开售图、细节图、氛围图、战报图、买家秀模板、短视频脚本等;
- 协同商务、商品策略、设计、代运营团队,推动内容素材生产、商品页表达、销售节点传播和复盘优化;
- 协调达人/KOC/粉丝共创合作,提升新品声量和种草转化效率。职位要求- 有 IP、文娱、潮玩、谷子、乙游、明星周边、内容电商相关经验优先;
- 熟悉微博、小红书、抖音等平台内容逻辑,能根据平台特点设计不同内容表达;
- 有较强粉丝语感,理解角色消费、收藏消费、情绪消费和限定消费;
- 能独立完成内容策划、文案撰写、物料 brief、项目排期和数据复盘;
- 有销售意识,不只看曝光互动,也关注商品点击、加购、转化、销售额和复购。 投递
iQIYI.com

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
北京市, CN
Year Founded
2010
Website
iqiyi.com
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