Job Description

电商招商运营（IP方向）北京社招全职运营 - 内容运营职位 ID：A148466职位描述- 负责影视剧、综艺、明星艺人等IP衍生品的商家招商、货品引入与商务合作，搭建优质货品矩阵，保障品类丰富度与货品竞争力；
- 了解明星周边/衍生品市场动态，挖掘影视剧综、明星周边商品，包含但不限于谷子、小卡、礼盒、杂志专辑等；
- 独立负责影视剧综IP衍生品类目商家引入的全流程，包括招商运营，快速搭建影视剧综衍生品的IP商品池；
- 持续跟踪IP周边行业发展动态，掌握品类趋势、用户偏好，开拓并维护全链路商家资源，洽谈授权合作，完成招商与货品目标；
- 深度研究IP衍生品市场，洞察行业趋势、竞品策略与粉丝消费需求，规划货品结构，筛选爆款潜力款，优化货盘组合；
- IP价值提升：不断挖掘IP的潜在价值，探索新的商业变现途径，实现IP价值的最大化；
- 整合行业资源，建立头部IP与优质商家合作库，推进独家款、限定款衍生品，打造平台货品优势。职位要求- 本科及以上学历，拥有丰富的经纪公司、演出公司、杂志、粉丝后援会等资源，有微店、Owhat、一直娱等明星周边垂类电商工作经验，或小芒、腾讯草场地、B站会员购等从业经验优先；
- 拥有丰富的行业资源，熟悉IP授权流程、衍生品开发与供应链体系，具备独立商务谈判与项目落地能力；
- 对影视剧综、艺人周边等衍生品行业有深度理解，擅长爆款选品，具备敏锐的市场嗅觉与粉丝需求洞察力；
- 了解粉丝经济与圈层文化，熟悉IP周边开发及电商运营全流程，有明确爆品打造案例；
- 资源人脉：丰富的IP行业资源，能够迅速与潜在合作方建立联系并开展合作；
- 适应小团队0-1创业节奏，具备独立解决问题的能力，能承受多任务并行的工作压力，推动业务快速落地。投递

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry

IT & Software

Company Size

1,001-5,000 employees

Headquarters

北京市, CN

Year Founded

2010

Website

iqiyi.com

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