Baird’s Marketing & Communications team is seeking an Intranet & Web Content Specialist to own and continuously improve our SharePoint‑based intranet and support corporate web content. In this role, you’ll serve as the day‑to‑day steward of our intranet experience, ensuring content is trusted, easy to navigate, and aligned with how associates work, while partnering closely with stakeholders across the firm. You’ll blend platform ownership, content governance, analytics, and stakeholder enablement to drive a consistent, high‑value digital workplace experience.
The preferred location for this position is our Milwaukee office, working 4 days per week in the office.
The Impact You’ll Make
Own the day‑to‑day administration and ongoing evolution of Baird’s intranet and corporate web content platforms (SharePoint and CMS), ensuring reliability, usability, and content quality
Partner with stakeholders across the firm to gather needs, translate them into practical solutions, and prioritize enhancements that improve navigation and user experience
Establish and maintain intranet governance and publishing standards, including content lifecycle guardrails, intake workflows, and quality checks to improve consistency and trust at scale
Enable and support a decentralized network of 150–200 content owners through onboarding, training, documentation, and ongoing guidance
Monitor intranet performance and search behavior; build dashboards and recurring reporting to surface friction points and inform prioritization and roadmap discussions
What You’ll Bring to Baird
Bachelor’s degree in Marketing, Communications, Information Systems, or related field; 3–5 years’ experience in intranet, SharePoint, digital platforms, or a related content/platform role
Experience owning or supporting an intranet experience, including content governance and publishing best practices
Hands‑on SharePoint experience (SharePoint Online preferred), including site and page management
Experience supporting a website CMS for content updates and page builds (Optimizely preferred)
Ability to build clear documentation and training for decentralized content contributors; familiarity with digital analytics and reporting tools (e.g., GA4, Looker Studio, Power BI); strong communication and organization in a cross‑functional environment
Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, citizenship, national origin, age, disability, military service, veteran status, sexual orientation, gender identity or expression, genetic information, or any other status protected by law.
Since 1919, Baird has guided families, businesses, communities and institutions toward their financial goals. Being privately held enables us to prioritize long-term planning and investment – for our clients and the firm – without having to weigh those against the quarterly expectations of outside shareholders.
Today Baird offers wealth management, investment banking, asset management, fixed income and equity sales and trading, equity research, public finance and private equity services. This balance of cyclical and counter-cyclical businesses provides financial strength and stability across market environments and enables us to consistently reinvest in our ability to serve clients.
We manage or oversee more than $525 billion in client assets and employ more than 5,300 Associates around the world. And, because nearly 85% of our associates are Baird stockholders, you can trust we all share a personal stake in your success.
For more than 20 consecutive years, Baird has been one of the FORTUNE 100 Best Companies to Work For®, making us a workplace of choice for some of the most talented, passionate people in financial services. It also enables us to emphasize cultural compatibility in those we hire, many of whom stay their entire careers. All of this helps ensure the quality and consistency of our advice for clients and the timeless values that make the Baird Difference every day for our clients, our Associates and the communities we share.
For more information, please visit https://www.rwbaird.com/bairddifference/.
