Volkswagen Group

Internship in Ad Personam Product Marketing

Volkswagen Group  •  Sant'Agata Bolognese, IT (Hybrid)  •  6 days ago
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Job Description

Internship in Ad Personam Product Marketing

One-Offs, Few-Offs and Special Series

Are you enrolled/fresh graduated in a Master's degree in Marketing, Luxury Brand Management, Business Administration, Product Management or related fields?

Do you speak fluent English, Italian and possibly German?

Do you have good organizational and communication skills?

Are you eager to learn?

We are looking for brilliant candidates with a strong passion for the Automotive sector and the right motivation to take on a 6-month Internship in a dynamic and international context based in our Ad Personam Team in our Marketing & Sales Department at our Sant’Agata Bolognese headquarters.

The project will focus on supporting the staff at Lamborghini involved in:

  • Management and monitoring of customer configurations for exclusive and bespoke vehicles
  • Development and tracking of materials, colors, trims, and customization proposals
  • Cross-functional coordination between Design, R&D, Marketing, Sales, and Ad Personam departments
  • Organize and maintain project documentation, product updates, and status reports
  • Benchmarking activities and luxury market/product analysis
  • Preparation of customer-oriented visual and product materials
  • Management of timelines and follow-up activities related to exclusive vehicle projects
  • Internal communication and reporting activities related to Few-Off, One-off & special series initiatives
  • No University thesis project foreseen for this opportunity for confidentiality reasons

In order to meet these targets, you will need:

  • Fluent English, Italian and German will be a plus
  • Enrolled/Fresh graduated in a Master's degree in Marketing, Luxury Brand Management, Business Administration, Product Management or related fields
  • Strong passion for automotive products and the luxury industry
  • Interest in bespoke products, personalization, and exclusive customer experiences
  • High attention to detail and strong organizational skills
  • Excellent PowerPoint and presentation preparation skills
  • Good analytical and communication abilities
  • Proactive attitude and problem-solving mindset
  • Teamworking skills and cross-functional collaboration attitude

You will find:

  • Monthly allowance
  • Flexible hybrid program format
  • Full access to our company canteens
  • Structured internship experience, including onboarding and continuous support to help you grow and develop your profile

Availability from September 2026

If you are interested in taking a new professional opportunity, please submit your application by July 12th.

We are an Equal Opportunity Employer, which is why applications will be considered regardless of race, color, religion, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other legally protected status.

We welcome applications from anyone who feels they fit the profile we are looking for and who wants to contribute to create an increasingly inclusive culture in a diverse ecosystem.

Volkswagen Group

About Volkswagen Group

The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group is made up of ten brands from seven European countries: Volkswagen, Volkswagen Nutzfahrzeuge, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche and Ducati.

Our group sells vehicles in 153 countries and operates 114 production plants worldwide. Each working day, around 675,000 employees worldwide produce cars, are involved in vehicle-related services or work in the other fields of business.

Our goal is to make mobility sustainable for us and for future generations. Our promise: With electric drive, digital networking and autonomous driving, we make the automobile clean, quiet, intelligent and safe. At the same time, our core product becomes even more emotional and offers a completely new driving experience. It is also becoming part of the solution when it comes to climate and environmental protection. In this way, the car can continue to be a cornerstone of contemporary, individual and affordable mobility in the future. #Shapingmobility

Imprint & Legal: http://vw.de/legal-notice

DAT: http://vw.de/dat

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Wolfsburg, DE
Year Founded
Unknown
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