RideNow Powersports

Internet Sales Manager (ISM) - RideNow Austin

RideNow Powersports  •  Austin, TX (Hybrid)  •  7 hours ago
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Job Description

Department: Sales / Digital Retail
Location: Austin, Texas (High-Volume Powersports Store)
Reports To: General Sales Manager / General Manager

Internet Sales Management Experience is Required.

The Internet Sales Manager (ISM) is responsible for leading all digital and inbound sales activity, including internet leads, phone calls, chats, and text communications. This role owns the CRM process, speed-to-lead, appointment discipline, and digital-to-showroom conversion, ensuring consistent execution and accountability across the internet sales team.

The ISM is a hands-on leader who drives performance through structure, coaching, KPI management, and close partnership with Sales Management and F&I.

Key Responsibilities

  • Own and manage all inbound digital leads (website, OEM, third-party, chat, text, phone)
  • Enforce speed-to-lead, follow-up cadence, and contact strategy
  • Lead daily internet sales operations and lead distribution
  • Manage and coach Internet Sales Consultants / BDC reps
  • Ensure all leads are properly worked, documented, and dispositioned in the CRM
  • Drive appointment setting, confirmation, and show-rate discipline
  • Partner with Sales Managers on deal handoff and appointment execution
  • Monitor call quality, scripts, and objection handling
  • Conduct daily huddles, KPI reviews, and role-play training
  • Audit CRM activity, lead aging, and response compliance
  • Collaborate with marketing on lead quality, source performance, and conversion
  • Support digital retailing tools, online pricing strategy, and inventory merchandising
  • Handle customer escalations originating from digital channels

Qualifications

  • 3–5 years of experience in internet sales, BDC, or digital sales leadership
  • Prior experience in powersports, automotive, or high-volume retail
  • Strong understanding of CRM systems, lead management, and phone sales
  • Proven ability to manage KPIs, coach teams, and drive accountability
  • Experience with appointment-based selling models
  • Excellent communication, organization, and leadership skills

Preferred Qualifications

  • High-volume dealership experience
  • Powersports OEM experience
  • Experience managing remote or hybrid sales teams
  • Strong phone training and call coaching background
  • Familiarity with digital retailing platforms

Performance Metrics

  • Speed-to-lead (response time)
  • Contact rate
  • Appointment set / show / sold ratios
  • Lead-to-sale conversion
  • Call answer and abandonment rates
  • CRM compliance and activity
  • Sales volume influenced by digital leads

Compensation & Benefits

  • Competitive base salary
  • Performance-based commission structure
  • Benefits package (health, dental, vision, 401k, PTO)
  • Relocation assistance (if applicable)
  • Employer-Paid Life and Short-Term Disability Insurance
  • Employee discounts on products and services
  • Opportunities for growth

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

IND02

RideNow Powersports

About RideNow Powersports

Our staff is the core of our group, we've created a lifestyle for our employees, as opposed to just providing part-time jobs at a motorcycle shop. We hire good people and hold them to a very high standard. After all we are all enthusiasts at the end of the day, most of our staff members ride with the same customers who use us for sales, service and parts.

Education and training are one of the keys to our success, we are always striving to be the best, most informed and highly knowledgeable in our products, services, industry and community as a whole. This is an ongoing process and it never ends.

Today, RideNow Powersports is comprised of over 50 full-service dealerships offering ATV's, Motorcycles, Personal Watercraft, and UTV's for sale in Arizona, California, Florida, Kansas, Nevada, North Carolina, Texas, Louisiana, Ohio, Oklahoma and Washington.

We stock quality products from trusted manufacturers like Polaris, Can-Am®, Honda, Kawasaki, Suzuki, and Yamaha. Our incredible line-up of motorcycles includes bikes from BMW, Triumph, Ducati, Moto Guzzi, Aprilia, and Royal Enfield, as well as specialty dealerships for our legendary Harley-Davidson® and Indian Motorcycles®.

Industry
Retail & Ecommerce
Company Size
501-1,000 employees
Headquarters
Chandler, Arizona
Year Founded
1983
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