Job Description

Job Location: TOYOTA OF OCALA - OCALA, FL 34471, Position: Internet Sales Associate

The Internet Sales Associate is responsible for managing incoming leads from start to finish with the primary goal of setting appointments and converting them into vehicle sales. This role combines both BDC and sales responsibilities, requiring strong communication, follow-up, and closing skills. This position is considered a promotion from the sales floor and offers strong growth potential within the dealership.

Key Responsibilities

• Handle all incoming internet leads, phone inquiries, and text communications
• Engage customers through calls, texts, and emails with the goal of setting appointments
• Build value in the dealership experience and overcome objections using effective communication (ARP: Acknowledge, Respond, Pivot)
• Maintain consistent and timely follow-up on all prospects
• Log all customer interactions accurately in the CRM
• Confirm and prepare appointments to ensure a smooth in-store experience
• Transition from appointment setting to in-store sales and close deals
• Work closely with management and team members to maximize opportunities and performance

Qualifications: What We’re Looking For:

• Proven sales experience, preferably in automotive or a high-volume sales environment
• Strong follow-up skills with the ability to stay consistent across calls, texts, and emails
• Excellent communication and objection-handling skills
• Ability to build value and guide customers toward setting an appointment
• Self-motivated with a strong sense of ownership over leads and performance
• Comfortable working in a fast-paced, team-driven environment
• Coachable, competitive, and driven to improve

Expectations

• High activity levels across calls, texts, and emails
• Timely responses to all inbound leads and customer inquiries
• Strong appointment-setting performance
• Accountability for individual results while contributing to team success