Job Description

Start: Immediately | Level: Intermediate | Location: Germany/ United Kingdom (remote) | Working hours: Fulltime (40h/week)

About the Role

More Nutrition is investing in its International B2B business and is looking for an International Commercial Strategy Lead to take the brand's commercial playbook — developed centrally out of Germany — and adapt it into winning, market-specific plans across the UK, Benelux, Italy, Switzerland and Austria.

You will be the key point of contact between International country execution and Key Account Management (KAM) teams on one side, and the central commercial strategy function on the other — translating global priorities into local retailer and Amazon plans, and bringing local market realities back into global planning. You will report to the VP International, with a dotted line into the Global Commercial Lead.

Your mission

International Go-To-Market Strategy

• Adapt the group's “Where to Play” trade-channel priorities and growth ambition for the UK, Benelux, Italy, Switzerland and Austria, in partnership with the global Brand Commercial team in Germany.
• Localize the “How to Win” commercial strategy for each market: clear priorities, KPIs and customer-focused plans that reflect local retailer landscapes and competitive dynamics.

Commercial Fundamentals Across Markets

• Assortment: define channel- and market-specific assortment (size, price and pack-format differentiation), hero SKUs and ranging recommendations for each priority retailer and Amazon; set and track distribution KPIs.
• Place: partner with category management to define “perfect store” standards (shelf execution, secondary display, POS and claims) suited to local retail formats; set and track shelf and display KPIs.
• Promotion: define local promotional guidelines (discount depth, frequency, mechanics) and in-store/online activation plans; track promotional ROI.
• Price: define local omnichannel pricing and pack-size strategy, balanced against consumer value, competition, customer profitability and company margin; set and track pricing and margin KPIs.
• People: enable local KAMs and field sales teams to execute with excellence, ensuring sell-in tools and brand/category training are delivered on time and in full.

Innovation & Sell-In

• Localize the group's innovation masterplan and KAM/field-sales sell-in toolkits (prioritization, concept sell, execution visuals, store leave-behinds) for International retailers and Amazon.

Stakeholder & Operational Leadership

• Act as the key point of contact between International country execution and KAM teams and the central/global commercial strategy function on day-to-day business and strategic planning.
• Own commercial KPI and ROI tracking and reporting for International markets, and represent International in relevant global commercial review cadences.
• Be the “voice” of International markets, feeding local retailer and consumer insight back into global brand and commercial planning.

Your experience & skills

• 6–8 years of commercial strategy, trade marketing, category management or key account management within FMCG, CPG, sports/active nutrition or wellness.
• Direct experience with major retailers in the UK and/or Benelux and possibly already a multi-market or regional experience.
• Comfort working cross-functionally and cross-culturally with a German HQ team; German language skills are a plus but not required.
• Strong analytical skills, with experience owning commercially relevant KPIs and turning data into action, combined with a hands-on, pragmatic mindset.
• Excellent stakeholder management and communication skills, with the ability to influence across markets and functions without direct authority.
• Based in the UK or the Netherlands, with willingness to travel regularly to Hamburg and across the International market cluster.

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Workation
• 28 days vacation/year
• Attractive employee discounts

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!

We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!