Job Description

TheInternational Brand ExperienceManagerdrivescategory andbrandgrowth initiatives,consumerstrategyandintegrated marketingcommunicationsforBuffalo Wild Wings&Arby’soutside the USDay-to-day responsibilitiesdrivingbrand experience for thesetwobrandsincludesupportingstrategic cross-functional projects,category strategy,creative resourcedevelopmentandstrategicframeworks to support field marketingexecutionProjects and support activities in this roleare intended to ensure internationalfranchiseesare making a meaningful impact withconsumersand driving topline sales, while also ensuring consistency in brand voice across marketing channels and brand extensions. Success in this role requires developing andmaintainingstrong relationships with keyinternalstakeholders (International marketing team, regional teams, supply chain, operations,finance, and US brands teams) andfostering external collaboration(franchisees, vendors, agencies). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled atpartnering with cross-functional groups towork together tofind solutions for complex projectsThis position interactsfrequentlywith senior management to provide recommendations and guidanceto support and growthe overall Inspire International business.​​​

RESPONSIBILITIES

• Managesglobal consumer and category strategy to support core/flex menu management, product innovation,andmarketing calendar development

• Managesbriefing, production anddevelopmnetof International creative resources, including agency relationships,brandcampaigns,photo shoots, global support tools, and creative library management

• Develop innovative global media strategies to enable market-level execution and build relevancy to connect further with Gen-Z.

• Support business development and new market launch teams with brand-led supportstrategyto ensure successful international market growth

• Overseestrategic brand initiativesand day-to-day support of field marketing to ensure successful implementation of brand strategy, regionalcalendarsandcreative resources

• Supportswith ad hoc projects, presentations, and reportsfortheDirector, International Brand Experience and Vice President, International Marketing

EDUCATION QUALIFICATIONS

• Required: Bachelor’s degree in marketing / business

• Preferred: A Master’s Degree in marketing / business

• Minimum 5 years marketing experience required

• Restaurant industry relevant experience preferred

• International experience preferred

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Global Mindset

• Experience with product development,category management, calendarplanningand creative resource management

• Detail-oriented with strong analytical,organizationaland written&verbal communications skills

• Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment

• Ability to lead multiple projects simultaneously and deliver on time

• Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external

• Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented

• Self-starterwith an energeticpersonality who canoperatewith some supervision

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Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.