
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good businessWith a career at the firm, you can expect opportunities to create real impact at workand in your community. You’ll enjoy resources to support your career path, as well ascompensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and valuesdifferences and colleagues who share a spirit of generosity
Join us for the opportunity to grow and make a difference in ways that matter to you
If you are enthusiastic about supporting financial advisors, possess strong consultative sales skills, and maintain a keen interest in the markets with a commitment to continuous learning and development, we encourage you to consider this exciting career opportunity with our organization!
As an Internal Wholesaler/Intermediary Sales Consultant, you will serve as a key sales and relationship partner, collaborating closely with our external sales professionals to strategically develop your assigned territory. In this dynamic role, you will:
Build and manage relationships with a targeted audience of financial advisors.
Collaborate with your external sales counterpart to identify and cover high-potential advisors based on their unique needs.
Refer advisors to your external partner as appropriate, ensuring a seamless client experience.
Proactively prospect, sell, and retain advisor relationships through a consultative, solutions-oriented approach.
Drive results by contributing to gross sales, net new flows, redemption rates, and activity targets—sharing accountability for overall territory success.
Responsibilities
Relationship Management:
Partner with external sales counterpart to optimize client coverage within the territory.
Deepen existing relationships and strategically prospect for new ones to elevate the firm’s brand awareness, build client loyalty, and grow product distribution.
Business Development:
Identify and develop new business opportunities collaboratively with your territory partner.
Independently sell to prospects and deepen relationships with existing advisors using a consultative sales process.
Territory Management:
Use internal and third-party data sources to prioritize targets of opportunity within the assigned territory.
Document territory sales measurements and progress toward goals; assist in developing and executing territory plans.
Sales Support & Follow-Up:
Partner with external sales counterpart to ensure seamless preparation and follow-up, including post-meeting outreach to advisors/key contacts, and coordinating logistics for investment professional and due diligence meetings.
Collaborate with the Service team to deliver a high-quality experience for advisors and stakeholders, supporting all aspects of territory development and relationship management.
Travel & Client Engagement:
Attend periodic conferences to represent the firm and generate leads.
Participate in occasional joint travel with your external partner.
CRM Management:
Appropriately document and update CRM (Salesforce) to ensure the integrity of our data as well as deepening expertise within the system
Provide proactive ideas for process improvement to optimize sales efficiency.
Qualifications
Required:
Bachelor’s degree or equivalent combination of education and experience.
FINRA Series 7 and 66 (or ability to obtain within 3 months of hire).
3+ years of relevant experience in financial services, sales, or relationship management.
Strong consultative, client service, and relationship-building skills.
Excellent communication and presentation abilities.
Preferred:
High attention to detail and proficiency in CRM systems (ideally Salesforce).
Proven success using a consultative sales process.
Ability to adapt to a fast-paced, evolving environment.
Passion for staying current on economic and market trends.
FINRA Requirements
FINRA licenses are required and will be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$85,500.00 - $146,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$85,500.00 - $146,000.00 for the location of: Washington, D.C.
$85,500.00 - $146,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the roleBase salary is only one component of our total compensation packageEmployees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.

T. Rowe Price is a premiere global asset management organization, actively investing in opportunities to help people thrive in an evolving world.
Headquartered in Baltimore, Maryland, we provide a broad range of investment solutions across equity, fixed income, and multi-asset capabilities for clients around the world—from individuals to advisors to institutions to retirement plan sponsors.
Our active, independent investing approach has guided how we do business for more than 85 years. Our professionals have diverse perspectives, but are united behind a commitment to rigorous research. They collaborate to identify market risks and opportunities that can give clients sharper insights and an investment edge. We maintain a long-term view, aiming to deliver consistently strong performance in up and down markets.
Our clients—and their success—are our singular focus. That’s why we build deep, meaningful partnerships, matching client goals with our expertise. By understanding clients’ needs and delivering timely, actionable insights and solutions, we can help them navigate change and achieve better outcomes.
Guidelines: www.troweprice.com/social
T. Rowe Price and our associates do not recommend or offer investment opportunities in any financial instrument (e.g., stocks, funds, cryptocurrency, etc.) via social media or messaging platforms.
Intended for US audiences only. Download a prospectus for any T. Rowe Price mutual fund or ETF, which includes investment objectives, risks, fees, expenses, and other information that you should read and consider carefully before investing: https://trowe.com/3sqwKtL
Please remember that investing involves risk, including possible loss of principal and past performance cannot guarantee future results.
T. Rowe Price Investment Services, Inc., registered broker-dealer and distributor, T. Rowe Price Mutual Funds and ETFs.
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