Job Description

We are looking for a curious and analytical Brand & Digital Analytics Intern to support the measurement and optimisation of our brand marketing efforts. This role is ideal for someone who enjoys working with data, spotting patterns, and translating insights into clear, actionable recommendations that strengthen brand impact and campaign performance.

You will work closely with brand, digital, events and communications (PR & social media) teams to track performance across channels, support reporting, and contribute to data-driven marketing decisions.

Key Responsibilities:

Brand Campagin Execution & Analytics

• Support campaign planning and execution across digital and traditional channels
• Track and analyse performance of the campaigns across owned, paid, and earned channels
• Monitor key metrics such as reach, engagement and conversion
• Support brand health tracking, campaign post-mortems, and performance dashboards
• Identify trends, insights, and optimisation opportunities from campaign data

Digital & Social Media Performance

• Brainstorm and support the production of content for social media and digital marketing purposes
• Support analysis of website, social media, and EDM performance using tools such as Google Analytics and social platform insights
• Assist in A/B testing analysis for creatives, copy, and formats
• Benchmark performance against historical data and industry norms

Reporting & Insights

• Prepare regular reports and presentation decks for internal stakeholders
• Translate data into clear narratives and insights for non-technical audiences
• Support ad-hoc analysis for launches, activations, and special campaigns

Events Support

• Support marketing and communications efforts for internal and external events
• Assist with event logistics such as registration management, vendor coordination, materials preparation, and on-site setup
• Support on-ground event operations such as registration desks, guest management, and post-event surveys

Collaboration & Support

• Work with brand, digital, media, and agency partners to align on KPIs and reporting needs
• Support data hygiene, tracking frameworks, and tagging where required

Requirements:

• General Degree or Diploma, preferably in Marketing / New Media
• Proficiency in Excel or Google Sheets
• Familiarity with Google Analytics, social media analytics tools, CRM or event platforms is an advantage
• Basic understanding of digital marketing channels and customer funnels
• Highly motivated and able to function effectively in a high pressure, multi-task environment and adhere to deadlines
• Clear communicator who can translate insights into practical actions
• Analytical, organised, and detail-oriented
• Proactive and hands-on, with a willingness to support on-site events when required
• Comfortable managing multiple priorities in a fast-paced environment
• Proficient in English; Simplified Chinese is a plus
• Able to commence work on short notice with a full-time commitment of 4 to 6 months