Job Description

Position: Integrated Marketing & Event Activation Intern
Department: Marketing
Reporting Relationship: Reports to the Sr. Coordinator, Marketing
Status: Intern (Non-Exempt)
Duration: June 2026—May 2027

The Integrated Marketing & Event Activation intern position with the Carolina Panthers will assist in planning and executing large and small fan activations, organizational and NFL tentpole moments, game theme planning, and influencer program.

Primary Responsibilities
• Assist Marketing team on new/current fan activations inclusive of vendor management, ordering promotional items, creative requests, event ideation and execution
• Assist Marketing Coordinators in game theme planning, including NFL-wide themes and Carolina Panthers–specific activations across gameday, in-season, and off-season initiatives.
• Work closely with Marketing team and Partnership team on Ambassador program which includes but not limited to, gifting ideation and shipments, game ticket allocation and experience, and internal/external recaps
• Assist with campaign preparation, execution, metric tracking, and recap material
• Involved in research for marketing initiatives and future platforms
• Manage organization of stadium storage and marketing inventory
• Manual labor often required (promotional item deliveries, event implementation, shipments, etc.)
• Acquire general knowledge of department functions and duties to be able to assist on an as-needed basis.
• Responsible for writing, formatting, and distributing meeting recap notes
• Other duties as assigned.

Minimum Qualifications
• Bachelor’s degree or actively pursuing a bachelor’s degree
• Must be proficient in Microsoft Office
• Must be flexible to work evenings and/or weekends and all Carolina Panthers and Stadium events, including events held on weekends, nights, and holidays.
• Must pass pre-employment screens.

Essential Functions
• Ability to collaborate with cross-functional teams to achieve desired outcome
• Agile and able to respond effectively to the rapidly changing needs of a fast-paced department and organization
• Self-starter with a hands-on approach, good instincts for prioritization, ability to meet deadlines, and the ability to work under a high-pressure, fast-paced environment
• Ability to maintain a positive attitude while staying self-motivated and being a team player with a mature and respectful disposition
• Must be able to handle confidential, privileged, and/or sensitive information

Physical Requirements
• Standing
• Sitting and working at desk on a computer
• Walking throughout the stadium
• Lift at least 25 pounds

Work Environment
• This role will work approximately 40 hours per week
• This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.

The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.