PETRONAS

Intern for B2C Analytics PETRONAS Dagangan Berhad

PETRONAS  •  Malaysia (Onsite)  •  3 months ago
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Job Description

Key Responsibilities
1. Campaign Targeting & Customer Segmentation

  • Support MARCOM in designing and executing targeted marketing campaigns.
  • Develop customer segments based on behavior, usage patterns, demographics, and lifecycle stages.
  • Assist in building data-driven recommendation lists for campaign targeting.

2. Customer Performance & Behavioral Analysis

  • Track and analyze customer performance metrics including acquisition, engagement, retention, and churn.
  • Identify behavioral trends and insights to help optimize marketing strategies.
  • Prepare dashboards or summary reports to highlight customer movement and patterns across segments.

3. Campaign Performance Measurement

  • Support post-campaign analysis, including uplift measurement, cohort performance, and ROI assessment.
  • Identify key success drivers and improvement opportunities for future campaigns.
  • Collaborate with MARCOM and Analytics teams to refine campaign strategies based on findings.

4. Reporting & Visualization

  • Prepare regular analytics reports for internal stakeholders.
  • Build data visualization dashboards (e.g., in Power BI).
  • Ensure data accuracy, completeness, and consistency in all reporting work.

5. Cross-Functional Collaboration

  • Work with the MARCOM, Data, and B2C product teams on campaign planning and execution.
  • Assist with ad-hoc analysis requests related to B2C customer performance.

What You’ll Learn
✔ Practical experience in marketing analytics and customer insights
✔ How to translate data into actionable recommendations
✔ End-to-end campaign lifecycle support (targeting → execution → performance measurement)
✔ Exposure to B2C product and marketing operations within the CAD Division
✔ Hands-on experience with analytics tools and frameworks

Preferred Skills & Qualifications

  1. Currently pursuing a degree in Business Analytics, Data Science, Statistics, Marketing, Economics, or related fields
  2. Strong analytical and problem‑solving skills
  3. Basic knowledge of data analysis tools (Excel, SQL, Python, Power BI, etc.) is an advantage
  4. Curious, detail‑oriented, and comfortable working with numbers
  5. Good communication skills and ability to present insights clearly
PETRONAS

About PETRONAS

Petroliam Nasional Berhad (PETRONAS) is a leading global energy company committed to powering society’s progress in a responsible and sustainable manner. With close to 50,000 employees and a global reach spanning over 100 countries, we are ranked among the world’s largest corporations by revenue in the Fortune Media IP Ltd’s 2022 Fortune Global 500® list.

As Malaysia’s national oil and gas company, we safeguard and manage the nation’s hydrocarbon resources to ensure national energy security and maximise value. We explore, develop and produce hydrocarbons as well as cleaner energy solutions. We have three core businesses, namely Upstream, Gas and Downstream, supported by Project Delivery and Technology division, which acts as an enabler. We recently launched Gentari, our new entity providing customers with cleaner energy and lower carbon solutions in three core offerings – renewables, hydrogen and green mobility alongside our core portfolio.

We remain committed to produce oil and gas in a differentiated manner, with focus on reducing carbon emissions and at competitive cost. Our hydrocarbon portfolio today is two-thirds gas, which puts us in an advantageous position as gas and Liquefied Natural Gas (LNG) will continue to play a vital role even as the energy system evolves. As one of the leading LNG players in the world, PETRONAS will continue to serve the global LNG demand.

As a responsible and conscientious global energy player, sustainability is at the heart of our business and how we operate. Our commitment to responsible business growth and positive contributions to society and the environment remains unwavering. Fuelled by our passion to be a partner for our customers in the journey towards a lower carbon energy future, every step we take brings us closer towards achieving our aspiration of Net Zero Carbon Emissions by 2050 (NZCE 2050).

Industry
Oil, Gas & Mining
Company Size
10,000+ employees
Headquarters
Kuala Lumpur, MY
Year Founded
1974
Website
petronas.com
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