Job Description

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Our team at the BMW Group is dedicated to digital marketing across European markets. We develop and optimize paid media campaigns across diverse channels and work closely with local offices, agencies, and internal departments. In this internship, you will gain valuable insights into digital marketing strategies for premium automotive brands like BMW and MINI.

What awaits you?

• You will support paid media campaigns across channels such as Social Media, Paid Search, and Programmatic Channels.
• Furthermore, you help coordinate external partners like agencies and collaborate with internal stakeholders from local offices and departments.
• In addition, you take on smaller projects in digital media, coordinating them with your team, agencies, and internal departments.
• Moreover, you contribute to various reportings and analyses of digital media activities to derive optimizations and improve media efficiencies.
• You will work in a diverse European team covering markets including Italy, Spain, UK, Nordics, and Poland.
• Additionally, you gain insights into BMW and MINI products, innovations, and product launches.

What should you bring along?

• Studies in business administration, marketing, or a comparable field.
• Advanced MS Office skills, especially in Outlook, Excel, and PowerPoint.
• Team spirit and ability to work with a high level of independence and flexibility.
• Relevant work experience from other internships or professional training.
• Knowledge of the marketing funnel, marketing channels, and analysis; experience with Adobe Analytics and Google Analytics is an advantage.
• High affinity for analytics, data, and precision.
• Fluent German (min. C1) and English skills.

Do you enjoy working in a European team? Then Apply now!

What do we offer?

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more, see bmw.jobs/whatweoffer

Start date: Earliest start date 01.08.2026

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process here

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here