Zurich Insurance

Intern (Digital Experience, Website & SEO support) - 6/12 months)

Zurich Insurance  •  Hong Kong, HK (Onsite)  •  2 months ago
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Job Description

Job Responsibilities:

This internship is ideal for students who are interested in digital marketing, content, and how websites attract and engage customers through search and data insights. You will gain hands‑on exposure to website management, SEO, and emerging trends such as AI‑driven search and Generative Engine Optimization (GEO).

  • Website Content Support
    Assist in creating, updating, and maintaining website content using Content Management Systems (CMS). Work with the UX Design team to support user‑friendly and engaging webpage experiences.
  • SEO & Organic Traffic Support
    Support SEO and organic growth activities, including SEO/GEO article creation, basic content audits, keyword research, competitor review, and updating webpages to improve search visibility and content effectiveness.
  • Digital Analytics & Reporting
    Help analyze website performance using analytics tools to understand visitor behavior and content performance and support the team with insights and reporting.
  • Global Website Review & Learning
    Assist in reviewing Zurich’s global websites to understand best practices and explore ideas that could be applied to enhance Hong Kong digital platforms.
  • Research & Idea Generation
    Conduct desk research on digital trends, customer behavior, content ideas, and search developments (including AI‑powered search) to support organic growth initiatives.

Job Requirements

    • Studying in or recently graduated from Marketing, Communications, Business, Digital Media, or a related field
    • Strong interest in digital marketing, website content, SEO, and new technologies such as AI and Generative Engine Optimization (GEO)
    • Curiosity about user behavior, digital experiences, and design trends
    • Good analytical mindset with attention to detail; willing to learn and take initiative
    • Tech‑savvy and comfortable working with digital tools and platforms
    • Good communication and basic presentation skills
    • Able to work independently while also being a supportive team player

Why Zurich

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great!
Join us as we constantly explore new ways to protect our customers and the planet

  • Location(s): HK - Hong Kong
Zurich Insurance

About Zurich Insurance

Zurich Insurance Group (Zurich) is a leading global multi-line insurer founded more than 150 years ago, which has grown into a business serving more than 75 million customers in more than 200 countries and territories, while delivering industry-leading total shareholder returns. Our customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872.

ONE TEAM, ONE PURPOSE

We are Zurich, one global company, with one mission, one ambition, one set of shared values and a clear commitment to our stakeholders: our customers, our people, our shareholders, and the communities in which we live and work.

You can find our community guidelines on: https://www.zurich.com/services/social-media

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Zurich, CH
Year Founded
Unknown
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