
NET-A-PORTER is the ultimate luxury fashion destination for women. Since 2000, it has offered customers a curated assortment of fashion, fine watches, jewelry and home décor, from the world’s most coveted brands. NET-A-PORTER creates unique experiences for its EIPs (Extremely Important People) with dedicated Personal Shoppers and invitation-only benefits. Through content, it provides expert styling advice, engaging storytelling and profiles incredible women via editorial vertical, PORTER. NET SUSTAIN, its product curation of consciously crafted luxury, supports customers to shop with a focus on conscious consumerism. NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
NET-A-PORTER are now seeking a talented Interim Head of Marketing (12-month) to join APAC team. Some of the essentials for you to know are:
Location: Hong Kong Office
Reporting into: President, APAC
Besides a competitive salary, we can offer you:
Our famous staff discount along with exclusive staff sales
Flexible working
A chance to be part of a fun and caring team that support each other
Here is a breakdown of what you’ll be doing:
Overseeing and driving overall brand awareness and deliver revenue and customers targets for APAC region
Driving annual strategic marketing plan and marketing KPIs for key markets, Hong Kong, Australia and rest of APAC, from strategy to implementation
Monitoring all marketing channels including Paid media (Display, paid search, paid social, re-marketing), Affiliates, CRM, social media, partnership, and events
Constant collaboration with central team on the above channels to drive maximum performance with local insights and support
Adapting global campaign and lead local campaigns based on regional retail calendar and seasonality
Driving high net-worth customer acquisition and incremental sales via strategic, marketing leading partnership at scale
Partnering with PR, Client Relations and Personal Shopping Team to create bespoke activation and events for acquire and retain HNWI
Being the brand representative in-market to participate and represent in brand partner events and develop strong local network
Identifying market insights, competitive intelligence and business opportunities
Building relationship with regional external partners and drive influencer strategy in APAC locally
Support in localization expansion for APAC key markets (incl. identifying site-experience, customer journey barriers; working with related team to improve overall customer experience, content, pricing, currency, taxes & duties, payment, help, shipping & delivery and service offerings)
Global and regional travels annually for HQ strategy meetings and market visits in key cities
The type of person we are looking for:
10+ years of marketing experience ideally gained in a luxury, fashion and/or online retail environment
Proven track record with digital marketing, partnerships, social media and events
Proven retail, luxury, and designer fashion experience with passion for the industry
Experience in managing a diverse team with different skillset and culture backgrounds
Creative and strategic thinker with good analytical skill
Motivational leader and always willing to go the extra mile
Can think and operate holistically across the complete spectrum of brand and digital marketing
Able to turn granular analysis of digital data into appropriate and executable strategies
Ability to work within tight deadlines while not compromising quality of work, ability to adjust changes in priorities and balance short term needs with long-term initiatives
Extremely well organized in planning with methodical, and efficient delegation of work within the team with a good dose of common sense, humour and initiative
Strong budget and project management skill with excellent attention to detail
Collaborative mind-set, comfortable with managing projects across time zones and collaborating with different departments and teams across the business
Great communication skills both written and verbal, confident presenter
Fluent in written and spoken English
From the moment you join the LuxExperience Group we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.
Experience Level: Mid-Senior levelWorkplace Type: Hybrid

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