Job Description

About the team

Ensuring the safety of our global community is a core value at TikTok. The Business Integrity (BI) team plays a critical role in developing technologies and driving initiatives to mitigate risks in Ads and Commerce and to ensure advertiser quality on the TikTok platform.

This Product Manager role sits within the Integrity Product & Client Solutions team. You will be fully responsible for supporting business growth objectives, unlocking key opportunities, while ensuring the integrity of the platform and processes are optimized. You will ensure the integrity related products, technologies and processes enable TikTok to manage and mitigate the risks associated with advertising.

You will work closely with TikTok Global Monetization Product and Technology (GMPT) teams to define the appropriate integrity solution (policy, process and platform) requirements, align with cross functional stakeholders on the approach and drive development of these integrity solutions in time to support business objectives.

You will derive business insights and manage input/feedback/technical requests from Sales, Advertiser Experience, and other commercial partners, then transforming them into product requirements, helping product managers see through the importance of rigorous data analytics, ruthless prioritization and economic sense of product development. As a final step, you will own and lead the operational readiness for a successful, streamlined launch within the assigned markets.

Responsibilities

- Gain in-depth understanding of the full lifecycle of ad production and consumption in line with monetization product forms; design the monetization product integrity system and implement review processes; proactively address risks and experience issues for users and clients in ad risk control scenarios to ensure sustainable business development.

- Dive deep into business processes, abstract and define key problems; lead the long-term iteration of review and risk control products, and take responsibility for the continuous evolution of review platform capabilities and risk control infrastructure.

- Build an quantitive evaluation system; monitor core daily metrics and conduct data analysis to timely identify issues and provide reasonable solutions.

- Conduct effective cross-team communication and collaboration; build and maintain long-term trusted partnerships with internal teams (product, operations, R&D, algorithm, policy) and external departments (community, e-commerce); establish sound process collaboration mechanisms and product interaction mechanisms.