Execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual Budget targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.
Leadership and Direction Communicate the Budget band action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals. Marketing Execution Execute a marketing plan for the Budget brand and specialty area while working within established marketing systems. Execute the digital marketing plan by providing input regarding the implementation of initiatives. Marketing Develop and deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. Ensure effective implementation and maintenance of Media and Channel Integration for the Budget brand strategy launches to achieve optimal return on investment and Brand presence. Brand Develop and/or deliver a plan for the Media and Channel Integration strategy within Buget brand under guidance from senior colleagues. Stakeholder Engagement Identify and manage stakeholders up to management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Responsible for the Media and Channel Integration implementation of strategies through collaboration with key internal stakeholders such as Marketing Managers, in order to achieve the Budget brand objectives. Customer Relationship Management / Account Management Develop and implement a relationship management plan for existing customer accounts to identify and build relationships with relevant decision makers and influencers within the customer organisation and to enable effective two-way flow of information and resolution of issues. Contract Management Deliver required outcomes by managing day-to-day relationships with contract service providers while working within an established contract management plan. Achieve effective generic media buying and management through building long and short-term media partner relationships. Continuous Improvement Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered. Maintain understanding of developments in the market in order to identify, explore and possibly implement Media innovation and improvement. Performance Management Respond to personal objectives and use performance management systems to improve personal performance. Monitor the performance of the team; allocate work and review completion, take appropriate corrective action to ensure timeliness and quality; contribute to formal individual performance management and appraisal. Digital Marketing Capabilities Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.
Telesure Investment Holdings (Pty) Ltd (TIH) is the holding company of some of South Africa’s leading and innovative financial institutions.
These financial institutions are licensed to provide financial products and/or services ranging from short-term, long-term and health insurance as well as a comparison and investment platforms.
Our origins go back to 1 June 1985, when Auto & General Insurance was launched into the South African market. We have since grown into a group of subsidiaries of which Auto & General now forms a part.
Today, we own some of South Africa’s most loved and recognisable brands, each finding a better way to give their unique group of customers peace of mind.
We exist to continuously find better ways to give people peace of mind, whether it is to protect what they own, their loved ones or their greater ambitions and life plans they’re working so hard for.
We’re proven pioneers with a hunger for doing and being the best we can, bringing customer-focused innovation and service excellence to the financial services industry.
We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.
TIH is a licensed controlling company.
