No Relocation Assistance Offered
Job Number #174957 - Guatemala, Guatemala, Guatemala
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Ready to spearhead local media strategies that directly drive brand growth?
Sitting within the Impactful Brand Experience (IBE) framework, this position translates brand growth plans into high-impact, localized omnichannel campaigns. You will lead day-to-day governance of our Media Agency of Record and collaborate closely with Category Brand Managers and Digital Commerce to power end-to-end marketing integration. This is a high-visibility opportunity to optimize media sufficiency, maximize return on ad spend, and accelerate profitable household penetration across designated markets.
Integrated Media Execution & Strategy Lead the co-creation and execution of localized Integrated Marketing Communications (IMC) media plans and own the localized Brand Experience Calendar (BEC) flighting by adapting regional touchpoint guidelines.
Full-Funnel Integration Connect mass-reach traditional and digital media seamlessly with bottom-funnel touchpoints (CRM, Search, Retail Media) to build cohesive, campaign-driven communication mixes.
Media Sufficiency & Reach Optimization Defend and monitor local media sufficiency metrics, ensuring key categories achieve required reach and effective frequency to build recall and prevent volume erosion.
Budget Tracking & Compliance Control local media budget allocations, manage invoice pipelines, verify spend compliance, and partner with agencies on optimization tactics to eliminate waste.
Cross-Functional & Stakeholder Collaboration Serve as the embedded media consultant for Category Brand Managers during briefing processes, while collaborating with Social, Content, and Retail Media teams to align open-web and site-search strategies.
Data-Informed Campaign Optimization Monitor in-flight performance metrics to execute rapid budget reallocations for optimal ROAS and translate Marketing Mix Modeling (MMM) findings into actionable commercial decisions.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
At least 4+ years of experience in media planning, media buying, or digital media strategy within a Media Agency, Media Vendor, or fast-paced CPG/FMCG environment.
Demonstrated experience managing complex media budgets across both traditional (e.g., TV) and digital channels.
Professional fluency in English.
Proven track record using media management, reach/frequency modeling, and analytics platforms (e.g., Kantar, IBOPE, Datorama, Google Analytics).
Strong understanding of local media pricing models (CPM, CPRP, CPC) and negotiation workflows.
Demonstrated ability to leverage AI-driven tools and conversational automation platforms to modernize brand touchpoints.
Strategic leadership skills with an ability to translate complex media data into business insights for cross-functional stakeholders.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid
Make More Smiles. We are Colgate-Palmolive, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. For over 200 years, we've poured our care into creating a future where everyone has more reasons to smile. CP People develop, produce, distribute and sell essential health & hygiene products and pet nutrition offerings through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
The Company is recognized for its leadership and innovation in
promoting sustainability and community wellbeing, including its achievements in decreasing
plastic waste and promoting recyclability, saving water, conserving natural resources and
improving children’s oral health through the Colgate Bright Smiles, Bright Futures program,
which has reached approximately 1.8 billion children and their families since 1991.
