POSITION SNAPSHOT
Location: Head Office
Company: Nestlé Pakistan Ltd
Job Type: Full-time
Qualification: Minimum Bachelor’s Degree
Experience: Strong Media knowledge with a minimum of 10 to 15 years’ experience in Media/Digital agency management or equivalent position in FMCG.
Leads end-to-end integrated media strategy and partnerships to drive data-led, high-performance brand growth across all channels and touchpoints
A DAY IN THE LIFE …
• Lead Integrated media Planning and implementation across a portfolio of brands
• Work with Consumer Insights and agency partners to understand media research and apply real time learnings through automated marketing mix models.
• Define and track Media KPIs across all contact points — benchmarking buying performance and driving continuous improvement in efficiency and effectiveness
• Provide expert consultancy across core digital pillars — Paid Search, SEO, Programmatic, e-commerce, and Analytics
• Champion the POEM roadmap — from philosophy and tools development to best practice content creation and distribution
• Lead and evolve media audit capability, tracking delivery, compliance, and market advantage in partnership with Audit and Procurement
• Drive Digital and Social Media capability across the Marketing community through test-and-learn programs and media training sessions
• Lead bi-annual and annual agency performance reviews, managing key partners, suppliers, and platforms against the digital plan
WHAT MAKES YOU SUCCESSFUL?
• Strong Media knowledge with a minimum of 10 to 15 years’ experience in Media/Digital agency management or equivalent position in FMCG.
• Experience in both planning and buying functions plus strong knowledge of traditional and emerging digital platforms (including retail digital media)
• Ability to analyse, interpret and react to real time trends and data
• Proven track record in delivering complex digital marketing projects and consistently demonstrated success in several challenging and diverse business situations
• Strategic vision on holistic brand development through media levers.
• Strong relationship management skills and ability to lead and manage cross-functional teams
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
