Job Description

50%

Seasonal integrated marketing campaigns for Lifestyle category stories

• Under the guidance of the Integrated Marketing Manager, develop campaign strategies and manage the creative development of seasonal brand and product integrated campaigns based on the annual brand marketing objectives, ensuring the creative work is on-brand, strategically focused and locally relevant.
• Work with all channel marketing members to transforming strategic initiatives into a comprehensive integrated marketing plan.
• Lead the local creative development and implementation work across all physical and digital channels, including but not limited to digital ad, OOH, film, text etc.

25%

Creative asset management

• Lead the development of locally produced and globally adapted creative assets from agency briefing, content production to delivery ensuring all deliverables are on brief, delivered on time and meet the highest creative standards.

15%

Brand guardian

• Responsible for ensuring global and local brand guidelines are created and met across all consumer messaging.
• Collaborate with MD team, agency partners and internal Marketing teammates for development of seasonal catalogs, ensuring product copies and creative are integrated and aligned with brand guidelines.

10%

Operations

• Support the management of external creative agencies, including identifying new partner candidates, contract management, invoicing, product briefing sessions, etc.

----------------------------------------------

Education/Experience:

• Bachelor’s degree
• 6 years’ experience in a related role overseeing creative development, digital marketing, paid media. Experience working on the brand side is required
• Experience with project management
• Experience operating effectively across cross functional teams
• Love of sneakers/fashion industry is a must Work experience in Footwear or related industry is not required but a plus

Skills/Competencies:

• Strong written and verbal communication skills in Japanese to interact with colleagues and the executive management professionally
• A high level of English proficiency is not required but a plus.
• Organized and disciplined
• Able to find solutions to complex or ambiguous problems
• Strong interpersonal skills with ability to navigate internal organization
• Ability to use independent judgment in performing all duties of the position