Campaign Strategy, Planning & Execution
Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives.
Own campaign planning, product launch briefs, timelines, and cross-channel go-to-market plans.
Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution.
Content, Creative & Multimedia Development
Oversee creation of web content (e.g., landing pages, product pages, blog posts) aligned with campaign goals and segment/product/marketing.
Drive increased use of multimedia—especially video—to enhance storytelling and customer education.
Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments.
Partnerships & Brand Presence
Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co-marketing goals.
Support distributor marketing programs with targeted campaigns, co-branded assets, tradeshow collaboration, and enablement materials.
Coordinate with cross-functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables.
Demand Generation & Pipeline Contribution
Plan and execute demand generation campaigns across paid media, email, social, and partner channels.
Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI.
Define KPIs, track results, and provide insights and recommendations to stakeholders.
Sales Enablement & Internal Alignment
Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer-facing activities.
Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow-up.
Collaborate with stakeholders to maintain consistent brand and sub-brand identity across all marketing touchpoints.
Required
Bachelor's degree in marketing, Communications, Business, or related field.
6+ years of experience managing integrated marketing or multi-channel campaigns in high tech, preferably semiconductor.
Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components.
Strong project management skills and ability to manage multiple complex initiatives.
Excellent written and verbal communication skills.
Data-driven approach with experience analyzing campaign performance.
Preferred
Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce).
Background working in semiconductor or similar sectors.
Key Competencies
Strategic and creative thinker
Cross-functional collaboration
Strong organizational and project management capabilities
Analytical, data-driven decision-maker
Excellent communication and stakeholder management
Brand and storytelling mindset
Cirrus Logic is an industry leader in low-power audio and high-performance mixed-signal processing technology that creates immersive user experiences for the world’s top mobile and consumer applications. With headquarters in Austin, Texas, and design centers in locations across the globe, Cirrus Logic is recognized for its award-winning corporate culture and flexible, hybrid work environment. Check us out at www.cirrus.com.
The company’s headquarters are in Austin, Texas, with international locations in Europe, China, South Korea, Taiwan and Japan.
