Job Description

About the team

The Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience.

About the role

As a Campaign Marketing Strategist, you will play a key role in driving the end-to-end execution of large-scale e-commerce promotional campaigns, collaborating cross-functionally to optimize resource efficiency and deliver impactful marketing initiatives.

Responsibilities:

Business Analysis & Process Optimization

- Own the development and iteration of resource management frameworks for promotional periods, aligning cross-functional stakeholders to monitor resource allocation and ensure seamless launch of all marketing resources.

Project Management & Campaign Execution

- Lead resource configuration and pre-launch testing in accordance with campaign management systems, coordinating cross-functional team communications, executing system operations, and mitigating risks to ensure stable and on-schedule campaign resources launch.

Marketing Strategy & Creativity

- Contribute to the planning of diverse marketing mechanics, participate in creative brainstorming sessions, and collaborate with the team to deliver comprehensive campaign gamification plans and data-driven post-campaign reviews.