Responsibilities

Intelligently Moving Your World
XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.
Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.
Why should you be part of our success story?
XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.
Integrated Marketing Manager
Areas of responsibility/job description:
- Regional Coordination and Strategic Integration
Serving as the core communication hub between the domestic headquarters, the European central office, and the local market, accurately understanding and integrating the group's overall brand strategy; breaking down cross-border communication barriers to translate the headquarters' macro-strategy into a marketing roadmap tailored to the local market.
- Importer Collaboration and Empowerment
Establishing a deep strategic partnership with the general agent; actively participating in and guiding the general agent's annual/quarterly marketing plans, collaboratively planning localized marketing campaigns, new car launches, and in-store customer acquisition activities to ensure frontline actions remain highly consistent with the brand's core tone.
- Brand Building and Localization Breakthrough
Comprehensively controlling the brand communication matrix and public relations rhythm in the local market; combining local cultural background, jointly planning impactful localized marketing events, cross-industry collaborations, and media test drives with the general agent to continuously enhance brand awareness and reputation among local audiences.
- Budget Coordination and ROI Control
Comprehensively managing the planning, allocation, and approval of marketing budgets for the European region/local market; establishing a scientific expense allocation and verification mechanism, and conducting rigorous data monitoring and ROI analysis of all marketing investments.
- Cutting-edge insights and public opinion defense
Follow up on local market macro policies, industry trends and core competitors' actions, and regularly provide front-line intelligence to domestic and international middle platforms; collaborate with general agents to establish local mainstream media and KOL networks, and properly respond to and manage potential brand public relations crises.

Qualifications

What are we looking for?
- Degree in Marketing, Business Administration, or a related field.
- At least 8 years of marketing-related work experience with extensive leadership experience.
- A proven track record of developing and executing successful marketing strategies in the Spanish and Portuguese markets.
- Ability to deliver outstanding results during the current media transformation.
- Strong analytical skills to interpret data and trends to guide marketing decisions.
- Excellent leadership, communication, and negotiation skills.
- In-depth understanding of automotive market trends, consumer behavior, and the regulatory environment.
- English proficiency is required for work; Spanish and Portuguese are a plus.
XPENG offers:
- An interesting, unique and very varied job at XPENG
- A job with an incredibly large contact surface both internally and externally
- An attractive salary package incl. pension and with the possibility of a bonus
- To be involved in the growth of an existing EV brand in Europe
Next steps:
To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.
For more information on how we process your personal data, please see: https://www.xpeng.com/policy
As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.
We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.
Our Commitment to Diversity and Inclusion:
At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.