At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
As a member of Brand Marketing, this role is a critical contributor and driver of integrated marketing campaigns. It serves as the glue between paid media, usbank.com and advertising, guiding multi-channel media investments, partnering with numerous stakeholder groups across marketing, PR/comms, social media, owned digital and retail channels editorial planning, content development, compliance and performance to execute multi-channel campaigns.
Integrated Communications Strategy Development: Create comprehensive campaigns that drive brand awareness and product consideration. Ensure unifying narrative and clear channel roles across advertising, social and owned channels and partner to orchestrate campaign development and approvals
Campaign performance and learning: Develop and implement annual brand learning agendas and coordinate implementation and reporting with media, content, marketing analytics and agency partners
Cross-Functional Leadership: Collaborate with internal teams and external agencies to ensure consistent, customer-first, effective media and message tactics across brand paid and owned channels. Ensure alignment of audience, message, and channel in the right context to achieve goals.
Media Strategy & Implementation: Develop and execute comprehensive paid media strategies, including video, content sponsorships, paid search (SEM), paid social, audio, and programmatic display campaigns.
Media and Content Partner Strategy and Execution: Identify, cultivate, negotiate and manage high-value paid media partnerships, (e.g., Disney/ESPN, NFL partners, Meta, TikTok, YouTube) to secure optimal rates and innovative ideas
Campaign Execution: Partner with media, digital, social and advertising managers in execution and QA of integrated campaigns
Campaign optimization: Be the advocate for platform best practices, industry trends and prior U.S. Bank tactical performance to ensure delivery of strong performing work and consistent optimization
Preferred Skills/Experience
Paid media planning, content sponsorship coordination and sports marketing experience (e.g., broadcast/media and league partners) preferred
Experience developing full-funnel media plans and investment frameworks that align audience, message, channel, and business objectives across brand and performance media
Experience integrating first-party data, platform insights, and analytics outputs into media investment decisions and learning agendas
Strong understanding of measurement frameworks (brand lift, attention metrics, conversion attribution, incrementality testing) to guide media investment decisions
Capable of managing multiple campaigns simultaneously, including deliverables
Strong analytical skills, including ability to analyze campaign performance and make data-driven recommendations
Demonstrates flexibility and agility in responding to evolving market trends or customer needs
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Location Expectations
This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune.
In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.
We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity.
U.S. Bank, NA. Member FDIC. Equal Housing Lender.
