Job Description

Integrated Marketing 整合营销

Hangzhou

Experienced

Full-time

Responsibilities

1. Assist in the implementation and execution of the project. Integrated marketing involves multiple internal and external touchpoints, both online and offline. It requires manpower to quickly connect, follow up, and execute the project implementation; 2. In integrated marketing projects: quickly generate cooperation plans, quickly screen media resources (including KOLs and online and offline media locations), monitor investment and flow, etc., requiring human resources support with relevant experience; 3. Collaborate to promote global creative and media projects, and implement them in various TA countries around the world; 4. Collaborate with influencers, social media, and other stakeholders during product launches, industry exhibitions, and other events PR、 Community and other channels form an integrated communication rhythm. 5. Work closely with content, design, and product teams to ensure the accuracy and creative quality of marketing materials. 1. 协助项目落地执行，整合营销涉及的内外触点较多，线上线下都会涉及，需要有人手敏捷对接、跟进并执行项目落地； 2.整合营销项目中：快速产出合作方案，快速筛选媒介资源（含KOL和线上线下媒介点位），投放投流监测等，需要有相关经验的人力资源支持； 3.协同推进全球创意与媒介项目，在全球各TA国家落地； 4. 配合产品发布、行业展会等节点，协同红人、社媒、PR、社区等渠道形成整合传播节奏。 5. 与内容、设计、产品团队紧密协作，确保营销素材的准确性和创意质量。

Qualifications

1-3 years of experience in overseas marketing or social media operations, with a background in AI branding/SaaS tools/games/design software industry preferred. 2. Have successful overseas influencer marketing practical cases, able to independently complete the complete loop from account selection, negotiation to review, familiar with the cooperation rules and pricing system of platforms such as YouTube/TikTok. 3. English can be used as a working language, able to independently write English briefs and KOL copy, and communicate fluently with overseas celebrities/agents. 4. Passionate and have a basic understanding of 3D, gaming, and AI generated content, able to quickly comprehend product features and translate them into marketing language. 5. Data driven, familiar with the core indicators of social media and influencer advertising, able to adjust strategies based on data. 6. Strong self drive, able to advance projects in a fast-paced entrepreneurial environment with multiple threads, and possessing excellent cross team collaboration skills. 7. Reliable, strong execution ability, timely feedback, high work cooperation; 8. Kindness and consideration for others; Emotionally stable, skilled in communication; Bonus point: 1. Familiar with overseas social media and sensitive to hot topics; 2. Have overseas study or work experience, familiar with the culture of European and American creators 3. Possess basic video editing or graphic design skills (Premiere/CapCut/Figma) 4. Have experience in operating or collaborating with 3D or gaming communities such as Blender/Unity/Unreal/Roblox. 1. 1-3 年海外营销或社媒运营相关经验，有 AI 品牌 / SaaS 工具/ 游戏 / 设计软件行业背景优先。 2. 有成功的海外红人营销实操案例，能独立完成从选号、谈判到复盘的完整闭环，熟悉 YouTube / TikTok 等平台的合作规则与报价体系。 3. 英语可作为工作语言，能独立撰写英文 brief、KOL文案并与海外红人 / 代理商流畅沟通。 4. 对 3D、游戏、AI 生成内容有热情和基本认知，能快速理解产品功能并转化为营销语言。 5. 数据驱动，熟悉社媒与红人投放的核心指标，能基于数据调整策略。 6.自驱力强，能在快节奏的创业环境中多线程推进项目，具备良好的跨团队协作能力。 7.靠谱，执行能力强，反馈及时，工作配合度高； 8..善良，为他人考虑；情绪稳定，擅长沟通； 加分项 1. 熟悉海外social media，对热点内容敏感； 2.有海外留学或工作经历，熟悉欧美创作者文化 3.具备基础视频剪辑或图文设计能力（Premiere / CapCut / Figma） 4.有 Blender / Unity / Unreal / Roblox 等 3D 或游戏社区的运营或合作经验。

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