Job Description

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Insurance

Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.

Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a wellestablished insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.

We are currently seeking a high caliber professional to join our department as Insurance Marketing Manager

Principal responsibilities:

• Craft and implement marketing strategies tailored to the needs of the Distribution department that align with business objectives and channel growth, focusing on customer acquisition, product penetration, and cross-selling opportunities
• Develop, execute and monitor multi-channels innovative marketing campaigns and promotion materials to support various distribution partners and sales teams
• Effectively manage the marketing budget and sales projection, analyze campaign performance, and ensure optimal allocation of resources to maximize return on investment (ROI) and ROI tracking
• Leverage data analytics and stay up to date on market trends, competitor activities, and customer behavior to identify trends, customer needs and opportunities for growth, innovation and competitive landscape
• Ensure all marketing activities comply with relevant insurance regulations and company policies
• Lead, mentor and develop junior team members to achieve departmental and organizational goals, fostering a culture of continuous learning and innovation
• Possess a strong understanding of life insurance products and services

Requirements:

• University graduate with degree preferably in business administration, marketing, accounting, finance, or related discipline
• Minimum of 5 years' experience in marketing, finance or actuarial, preferably within insurance or financial services, with solid knowledge of insurance product and sales planning
• Strong drive-in customer centricity, with proven ability on the implementation of marketing projects and sales activities
• Strong in self-motivation, communication, project management skills and the ability to work effectively in a fast-paced, collaborative environment under pressure
• Experience in supporting distribution channels or sales teams is highly desirable
• Creative, analytical and results-oriented mindset
• Strong in communication and interpersonal skills
• Proficiency in both English and Chinese (Cantonese and/or Mandarin)

RBW

You’ll achieve more when you join Hang Seng Bank Limited.


Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank

Issued by Hang Seng Bank Limited