Shape the Marketing Strategy Behind Regional Growth

We are looking for an experienced Institutional Regional Marketing Lead to drive marketing strategy, portfolio performance, innovation execution, and commercial growth across the North region.

As a key member of the regional leadership team, you will act as a strategic partner to the Regional Commercial Leader, translating business priorities into clear marketing plans and ensuring strong execution across countries.

This is a highly collaborative role that combines strategic marketing, portfolio management, innovation, digital transformation, and commercial leadership to deliver sustainable growth and profitability.

Your Impact

You will play a central role in ensuring that customer insights, market opportunities, innovation, and portfolio decisions are translated into measurable business results.

Working closely with regional and global stakeholders, you will help shape the future direction of the business by influencing growth strategy, improving portfolio performance, and strengthening market competitiveness.

Key Responsibilities

Strategy & Commercial Growth

• Translate regional business priorities into a clear and actionable marketing strategy

• Partner closely with the Regional Commercial Leader and leadership team to drive growth initiatives

• Support execution of regional priorities across countries and channels

• Ensure disciplined delivery of marketing plans and commercial initiatives

Market Insights, Portfolio & Innovation

• Lead market intelligence, competitive analysis, and customer insight generation

• Translate customer needs and market trends into product, portfolio, and innovation priorities

• Drive portfolio optimization through a data-driven approach focused on growth, profitability, margin, and mix improvement

• Support successful innovation launches and commercialization initiatives across the region

• Ensure effective execution of channel and brand strategies across markets

Leadership & Organizational Effectiveness

• Lead and develop a high-performing regional marketing organization

• Drive talent development, capability building, and employee engagement

• Promote digital transformation and adoption of new tools and ways of working

• Manage the regional marketing budget and ensure effective return on investment

• Foster strong collaboration across Marketing, Sales, Innovation, Commercial, and Digital teams

What You'll Bring

• University degree in Marketing, Economics, Business, or a related field

• Minimum 15 years of experience in marketing, sales, finance, or related commercial functions

• Proven experience in a regional or multinational B2B environment

• Strong commercial acumen, including experience with portfolio management, pricing, margin management, and growth strategy

• Demonstrated leadership experience in developing and leading teams within a matrix organization

• Strong analytical skills and the ability to translate data into business actions

• Excellent stakeholder management and influencing capabilities

• Fluent English; additional regional languages are an advantage

Success in This Role

You are a strategic thinker who combines commercial insight with execution discipline. You know how to turn market and customer insights into business opportunities, align diverse stakeholders around common goals, and deliver results through collaboration and leadership.

Why Join Us?

• Be part of the regional leadership team for a key growth business

• Shape strategy and influence commercial performance across multiple countries

• Lead innovation, portfolio optimization, and digital transformation initiatives

• Collaborate with global, regional, and local teams in a highly visible role

• Make a direct impact on growth, profitability, and long-term business success

Interested?

If you enjoy combining strategy, commercial thinking, leadership, and execution to drive business growth, we'd love to hear from you. Join us in shaping the future of Institutional Marketing across the North region.