Responsibilities
Lead the delivery of actionable Voice of Customer input at all levels and ensure the implementation of research input wherever possible
Manage the planning, design, execution, analysis, and reporting of research events via proofreading and editing questionnaires, discussion guides, reports, and other research instruments to meet company standards.
Coordinate with global research partners to plan and execute multi-market research events.
Manage research supplier staff on-site during research engagements to ensure project quality, design and analytics are aligned with business objectives and company standards. Manage marketing research supplier base to ensure quality, cost and timing requirements are met
Liaise and interface with key internal clients to ensure their research requirements are met.
Prepare Project Statement of Work and Research Plan Discussion Agreement Forms for projects.
Electronically distribute reports and presentations. Publish final reports and presentations to the Lighthouse GCI System.
Handle all quote evaluation, billing and procurement responsibilities for individual projects.
Represent research team through attendance and/or presentation of research results in key Management Reviews/Meetings
Generate effective presentations and actionable written reports when required to support the above processes / deliverables
Lead advanced product research studies as required
Examples include unmet needs, consumer immersions and consumer panels, Ethnography, Best Opportunities, Agile Exploration, Experience and Package, Market Acceptance GPDS studies
Continuously investigate, develop and apply new research techniques and methods
Encourage and participate in Product Research cross-functional teams
Key Ford Behaviors:
Know and have a passion for our business and our customers
Hold ourselves and others responsible and accountable for delivering results and satisfying our customers
Make sound decisions using facts
Have a can-do, find-a-way attitude and emotional resilience
Show initiative, courage, integrity
Communicate clearly, concisely and candidly
Build strong relationships: be a team player, develop ourselves and others
Demonstrate and build functional and technical excellence
Have a continuous improvement philosophy and practice
Key Skills Required
Analytical ability – data management is a key part of the role.
Organizational/Project Management Skills – including management of external agencies complex multi-market studies
Can work independently and make decisions
PowerPoint/Presentation ability – the Narrative or Storytelling is critical, as well as data presentation
The ability to verbally present is desirable but not essential.
Education
Key Ford Behaviors:
Know and have a passion for our business and our customers
Hold ourselves and others responsible and accountable for delivering results and satisfying our customers
Make sound decisions using facts
Have a can-do, find-a-way attitude and emotional resilience
Show initiative, courage, integrity
Communicate clearly, concisely and candidly
Build strong relationships: be a team player, develop ourselves and others
Demonstrate and build functional and technical excellence
Have a continuous improvement philosophy and practice
Key Skills Required
Analytical ability – data management is a key part of the role.
Organizational/Project Management Skills – including management of external agencies complex multi-market studies
Can work independently and make decisions
PowerPoint/Presentation ability – the Narrative or Storytelling is critical, as well as data presentation
The ability to verbally present is desirable but not essential.
Education
Minimum 5years experience
We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.
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