Job Description

Our Mission: Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies.

Our Company

Our pioneering technology is a powerful telescope into human understanding, turning billions of disparate audience data points into vibrant and easy to understand insights. It’s complex data, made actionable for everyone. Unique to us, we join the technologies of audience intelligence and media buying together digitally - within our platform.

We understand the unique value of the individual, which is why we aim to create a company structure that welcomes ideas from everyone. You can read more about our culture and values here.

Your Role

We are currently in the final planning stages for our upcoming work with the UK Government. While we aren’t looking for an immediate start, we are officially opening the search for this lead role now. As such, this is a contingent hire- we are looking to identify and build a relationship with the right leader now, with a formal start date tied to the finalisation of these upcoming projects.

As an Insights Lead, you will be the strategic engine behind our most critical accounts, specifically leading our work within the UK Government. You will interpret data and own the end-to-end strategy process, from creating complex audience studies to delivering presentations that shape communication, media planning and influencer strategies. This role will fit a creative thinker who doesn't just follow a process but uses our platform’s capabilities to find the "so what" that others miss.

Your Responsibilities

• Lead the insights and strategy process for key government clients, ensuring every project aligns with client expectations and broader socio-political research.

• Build high-quality audience studies using the Fifty platform, blending our data with external research to create a cohesive narrative.

• Go beyond high-level analysis to generate actionable recommendations across comms, media, messaging, and influencer strategy.

• Act as the face of Fifty for senior government stakeholders, presenting complex audience insights in a clear, compelling, and rapport-building manner.

• Transform data into "stories," producing written reports and presentations that are both visually impressive and intellectually rigorous.

• Continuously evolve our insights methodology, finding innovative ways to use our tools to solve unique client challenges.

• Partner with Planners, Strategists and Media channel activation teams to ensure our strategic recommendations are seamlessly translated into successful media execution.

Your Essential Skills

• 4+ years in a strategy-heavy role (Agency, Consultancy, or Insight-side).

• A background in Media Strategy, Creative Strategy, Consultancy, or Audience Insights.

• Experience with audience intelligence tools, social listening, or data-driven planning platforms.

• Proven track record of using data to inform big-picture decisions.

• Being diligent and "hands-on." You enjoy getting into the weeds of the data yourself to ensure the output is of the highest quality.

• Being a confident presenter, able to communicate strategic recommendations in a compelling and engaging way.

• An inventive problem-solver who looks for new ways to leverage tools to achieve specific outcomes.

• You possess strong intellectual curiosity and academic pedigree, capable of holding your own in rooms with high-level policy and strategy experts.

Your Extra Skills

• Prior experience working with (or for) government bodies or public sector accounts is a significant advantage.

Your Salary

£55,000 + up to 15% Base Salary Company Bonus

Our Benefits

At Fifty we...

..Recharge.

• 25 annual leave days + bank holidays

• Increased annual leave the longer you've worked with us

• Office closure over Christmas

..Give Back.

• Paid volunteer leave

• Matched giving for a fundraising cause

..Support.

• Contributory pension scheme based on level of seniority

• Generous and inclusive parental leave and sick pay policies

• Individual Learning & Development budgets

• A Mac laptop

• £100 personal budget for your home working station + a new monitor

• Mobile phone contract contributions

• Cycle to work scheme

..Socialise.

• Fifty Thursdays - monthly breakfasts and an early finish with games and drinks

• Company-wide quarterly socials

Work-Life Balance at Fifty

Flexibility

• Flexible working arrangements

• Work abroad options

• Dog friendly office

Wellbeing

• Access to free counselling through our Employee Assistance Programme

• Three 'Duvet Days' in addition to annual leave

• Private healthcare

• Discounts on gym memberships and spa retreats

For more insight into Fifty culture and office life, you can find us on Instagram

Our Diversity and Inclusion Commitment

At its core, Fifty aims to understand humans better – but this mission doesn’t stop with our technology, it feeds into our internal ethos too. Our belief in the power of human connection has helped us build a workplace where everyone can thrive and succeed. We know that the best work happens when we bring diverse and innovative minds together to work towards a common goal. So if you want to join team Fifty, we can’t wait to hear from you! You can find out more about our commitment to Diversity and Inclusion here.

If you come from a marginalised or underrepresented group, we urge you to apply. We believe that diversity is key to building a strong and innovative team, and we want to ensure that all voices are heard and valued. If you are hesitant to apply because you don't feel you meet every single job requirement, we want to reassure you that we encourage all qualified candidates to apply. We believe that your unique perspective and experiences can bring invaluable insights to our team, and we are committed to providing a supportive and inclusive work environment where everyone can thrive.

If you require additional support, reasonable adjustments or would just like an informal chat about the recruitment process, please reach out to our People Manager at ola@fifty.io

For the first stage in our recruitment process, your application documents will be anonymised. We therefore ask that you do not include your name or any other identifiable information in the written sections of the application.

Our Logistics

Our process consists of:

1. 30 minute meeting with our People Manager to bring your CV to life and give you an insight into working at Fifty

2. 45 minute video meeting with the hiring team who will ask and answer role specific questions

3. Task based interview focusing on your experiences

4. Face-to-face values based interview with one of our directors and our People Manager

We are able to let you know if you are invited to an interview or not. However, we do receive a lot of applications and as a small team we are sometimes unable to give individual feedback on each application.