Job Description

Primary Function

The Inside Sales Rep secures and maintains customer relationships within an assigned territory for Gregory Poole Equipment Company, the Caterpillar dealer for eastern North Carolina. The role is responsible for enhancing the company’s customer experience and driving revenue growth for machine sales, aftermarket and rental opportunities.

Essential Duties

Develop and Grow Customer Accounts

• Manage an assigned territory of customers to build strong, long-term relationships
• Identify consistent revenue growth opportunities within existing accounts
• Achieve assigned revenue goals, weekly call metrics, and planned annual rate of call (PAR)
• Maintain accurate and updated customer information in CRM systems

Drive Sales of Equipment, Parts, and Services

• Sell new and used machines and attachments to walk-in, prospective, and existing customers
• Maintain customer interest in dealer parts, products, and services between equipment purchases
• Execute phone-based sales techniques and targeted outbound call campaigns
• Match equipment, attachments, financing, and Customer Value Agreements (CVAs) to customer needs

Generate and Qualify Sales Opportunities

• Identify and qualify leads for Machine Sales, Product Support Sales, Rental Sales, and Digital Onboarding teams
• Develop expertise in machine performance, PSEs, attachments, financing, and service offerings
• Collaborate with internal teams to ensure coordinated follow-up and opportunity management

Deliver an Exceptional Retail Customer Experience

• Provide a seamless, personalized in-store presence for each customer
• Increase transaction speed and ease for walk-in customers
• Support the company’s retail strategy through consistent customer engagement and cross-department collaboration

Minimum Requirements

Education

A four-year degree in business, sales, marketing, or related field; or a two-year degree in a related field.

Work Experience

• 1-3+ years of sales experience (customer facing).

Physical

• Must be able to sit for long periods of time using a laptop/PC.
• Occasional in-region travel to visit dealer branches and customer worksites within territory is required.

Other

• Previous experience with or an interest in technical or mechanical equipment products is a plus.
• Demonstrated understanding of sales and relationship-building.
• Must be a skilled communicator across written and verbal channels.
• Excellent interpersonal relationship-building and problem-solving skills.
• Demonstrated experience maintaining customer loyalty.
• Proficient in Microsoft Office (Excel, Word, PowerPoint) with previous exposure to customer relationship management systems (CRM) and automated email systems.

This job description is not intended to be all inclusive. Your supervisor may request and assign you similar duties. Any major modifications to this job require Human Resources approval.

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.