ASSA ABLOY is the global leader in access solutions, trusted by locksmiths and trade professionals across Australia. Our Lockwood, Yale and Whitco brands are synonymous with quality, reliability and innovation in door hardware and security solutions.
We’re creating a new Inside Sales Representative role to support and grow our locksmith customer base. This is an opportunity to help define how we engage, enable and grow these customers through proactive, value-led conversations.
If you enjoy building credibility with trade customers, taking ownership of a portfolio, and working with a degree of ambiguity, this role offers both impact and progression.
As our Inside Sales Representative, you’ll proactively manage and develop a portfolio of locksmith accounts, working closely with Customer Service and Sales.
This is not a reactive order-taking role. You’ll focus on account development: helping customers get set up to trade more effectively with ASSA ABLOY, identifying growth opportunities, and ensuring they are confident using our products, pricing and ordering tools.
Because this is a new role, you’ll also contribute to shaping call plans, engagement cadences and best practices.
Your key focus areas:
Manage and develop a portfolio of locksmith accounts, with a focus on long‑term growth and retention
Build credibility and trust with locksmiths by understanding their work, customers and operating challenges
Support account onboarding and ongoing enablement, including pricing set‑up, account hygiene and access to our eShop/customer portal
Communicate promotions, product updates and trading opportunities clearly and professionally
Identify opportunities through structured, value‑led conversations and progress them appropriately
Qualify opportunities and coordinate effective handovers to Sales where site visits or complex support is required
Capture customer and market insights and share them with sales, marketing and product teams
Maintain accurate CRM records and manage your portfolio with strong ownership and follow‑through
To be successful in this role, you’ll bring a combination of commercial acumen, trade credibility and a proactive approach to developing customer relationships.
Experience in inside sales, account management or customer development within a B2B environment, where success is measured through account growth, engagement and retention
Knowledge of locksmithing, hardware or door hardware, or a demonstrated ability to quickly learn technical products and industry language
Confidence working with trade customers, building rapport and credibility through practical, solutions‑focused conversations
A consultative mindset, you seek to understand how customers work and recommend solutions that genuinely support their business
Strong ownership and self‑management, with the ability to plan your time, manage a portfolio of accounts and follow through on commitments
Comfort using CRM systems to track activity, opportunities and customer information accurately
The ability to communicate clearly and professionally, adapting your approach to different customer needs and experience levels
Global Market Leader: Represent the gold standard in security (Lockwood, Yale, Whitco).
Top-Tier Facilities: Modern Oakleigh headquarters with an onsite café, free parking, and proximity to Huntingdale transport.
Career Trajectory: We offer clear pathways from Inside Sales into Field Sales and Account Management.
Comprehensive Benefits: Generous staff discounts, regular social events, and a dedicated Employee Assistance Program (EAP).
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
Let’s create a safer and more open world – together!
ASSA ABLOY is the global leader in access solutions with sales of SEK 150 billion and 63,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world.
We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have responsibilities to grow with and opportunities to explore? Join us!
