Job Description

The Inside Sales Representative (ISR) is responsible for driving new customer acquisition through a structured, consultative sales process. This role manages the full inside sales cycle - from initial engagement through close while adhering to TownSq’s defined scripts, sales processes, tools, and performance standards. The ISR plays a critical role in representing TownSq’s brand, ensuring a consistent customer experience, and supporting scalable revenue growth. This role is in office 5 days a week at our Richardson, TX location.

Core Responsibilities:

Sales Execution

• Manage assigned sales opportunities from initial contact through contract execution for SA.
• Manage MQL’s for SA through the sales cycle to closure.
• Manage MQL’s for top of funnel for Field Sales Team performing initial discovery
• Conduct structured discovery to assess customer needs, challenges, and buying criteria
• Present TownSq’s products and services through virtual demonstrations and sales conversations
• Develop and maintain accurate sales forecasts aligned to assigned targets
• Consistently meet or exceed individual revenue and activity goals

Lead Management & Prospecting

• Respond to inbound leads in a timely and professional manner
• Execute outbound prospecting efforts in accordance with defined outreach strategies
• Qualify opportunities based on established criteria including need, readiness, and fit
• Maintain regular follow-up with prospects to advance opportunities through the sales pipeline

Sales Process & CRM Compliance

• Execute sales activities in accordance with TownSq’s sales methodology and playbook
• Maintain complete, accurate, and timely records in Salesforce.
• Adhere to defined pipeline stages, exit criteria, and forecasting standards
• Ensure clear documentation to support effective cross-functional handoffs

Cross-Functional Collaboration

• Partner with Marketing to support lead generation and campaign follow-up
• Coordinate with Implementation and Client Success teams to ensure smooth customer transitions
• Participate in team meetings, training sessions, and performance reviews

Performance Expectations

Performance will be evaluated based on, but not limited to:

• Achievement of assigned revenue targets
• Pipeline health, conversion rates, and forecast accuracy
• Timeliness and quality of lead follow-up
• CRM data accuracy and compliance
• Completion of required training and product competency requirements

Qualifications

Required Qualifications

• 2–5 years of inside sales or business development experience, preferably in B2B or SaaS
• Demonstrated ability to manage multiple sales opportunities simultaneously
• Strong communication, discovery, and presentation skills
• Experience using CRM platforms (Salesforce preferred)
• Ability to work independently in a structured, metrics-driven environment

Preferred Qualifications

• Experience selling software or technology solutions
• Familiarity with consultative or value-based selling approaches
• Experience working with property management, HOA, or real estate–related organizations
• Experience in a growth-stage or scaling sales organization

Required Competencies

• Customer-focused mindset
• Accountability and attention to detail
• Strong organizational and time-management skills
• Coachability and openness to feedback
• Professional judgment and discretion

Additional Information:

This role operates in accordance with TownSq’s Sales Playbook, including established sales processes, CRM standards, product training requirements, and performance expectations. Ongoing training and adherence to company policies are required.