Line of Service
Advisory
Industry/Sector
Not Applicable
Specialism
Operations
Management Level
Senior Associate
& Summary
At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.
As a business application consulting generalist at PwC, you will provide consulting services for a wide range of business applications. You will leverage a broad understanding of various software solutions to assist clients in optimising operational efficiency through analysis, implementation, training, and support.
Why PWC
At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us
At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.
Job Description & Summary:We are lookingforAdobe Marketo Specialist
Responsibilities
Design, implement, andoptimizeend-to-end marketing automation programs, including campaigns, nurture journeys, and engagement workflows.
Partner with stakeholders to understand business goals, analyze requirements, and recommend scalable Marketo-based solutions.
Manage lead lifecycle processes including scoring, segmentation, routing, and database governance.
Ensure seamless integration between Marketo and CRM platforms,maintainingdata accuracy and sync efficiency.
Monitor campaign performance, conduct A/B testing, and deliver insights on marketing ROI and attribution.
Maintain platform health,troubleshootissues, and enforce best practices for governance, scalability, and compliance.
Consultative & Behavioral Expectations
Act as a trusted advisor to clients/stakeholders, translating marketing goals into technology-driven solutions.
Providestrategic guidance on marketingautomationmaturity, campaign optimization, and process improvements.
Communicate effectively with cross-functional teams (Marketing, Sales, IT) and influence decision-making through data-driven insights.
Balance hands-on execution with solution design and stakeholder advisory across multiple engagements.
Mandatory skill sets:
4 - 8+ years of experience in Marketing Automation, with 3 - 5+ years of hands-onexpertisein Adobe Marketo Engage.
Strong understanding of CRM integrations, data management, and marketing operations.
Technicalproficiencyin HTML/CSS and familiarity with APIs/integration frameworks.
Strong analytical and problem-solving skills with experience in campaign performance tracking and ROI measurement
Excellent stakeholder communication and consulting skills to align technology with business outcomes
Certification in Adobe Marketo Engage (preferred)
Preferred skill sets:
Adobe MarketoEngage,CRM,API’S, ROI
Years of experiencerequired
4to8years
Education qualification:
BE/B.TechMBAMCA
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required: MBA (Master of Business Administration), Bachelor of Engineering, Bachelor of TechnologyDegrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Adobe Marketo Engage
Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Analytical Reasoning, Analytical Thinking, Application Software, Business Data Analytics, Business Management, Business Technology, Business Transformation, Communication, Creativity, Documentation Development, Embracing Change, Emotional Regulation, Empathy, Implementation Research, Implementation Support, Implementing Technology, Inclusion, Intellectual Curiosity, Learning Agility, Optimism, Performance Assessment, Performance Management Software {+ 16 more}
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Not Specified
Available for Work Visa Sponsorship?
No
Government Clearance Required?
No
Job Posting End Date
August 5, 2026
At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com.
PwC: Audit and assurance, consulting and tax services
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.
