Job Description
Job Title: Influencer Partnerships Manager, International
Job Type: Full-time / Remote
Work Hours: Flexible, with required overlap with Eastern Time (ET)
Our client, Grüns, a fast-growing consumer brand, is looking for an Influencer Partnerships Manager, International to build and scale its creator engine across EMEA and APAC In this role, you will own the end-to-end international influencer ecosystem—from sourcing and outreach to performance optimization—while contributing directly to international growth through localized, performance-driven creator storytelling.
Responsibilities:
- Build and manage a scalable creator pipeline across EMEA and APAC, sourcing creators by market, language, and cultural relevance.
- Own international influencer campaigns end to end, including outreach, negotiation, briefing, timelines, approvals, tracking, and reporting.
- Manage creator contracts, whitelisting, and usage rights to ensure compliance and readiness for paid media scaling.
- Partner closely with Paid Media teams to feed high-performing creator assets into ads and optimize based on results.
- Support international retail expansion through geo-targeted creator activations tied to retail launches.
- Track and report performance by market, including spend, CAC, attribution signals, and content efficiency.
- Develop repeatable international playbooks, including localized briefs, compliance guidelines, and market-specific best practices.
Requirements
Must-Have:
- 4–7+ years of experience in influencer marketing or creator partnerships.
- Proven ownership of international influencer programs across EMEA and/or APAC.
- Experience running performance-driven influencer campaigns tied to CAC, revenue, or customer acquisition.
- Strong experience negotiating contracts, usage rights, and whitelisting agreements.
- Knowledge of international disclosure and compliance standards (UK ASA/CAP, EU, APAC).
- Exceptional organizational skills with the ability to manage multiple creators simultaneously.
- Strong writing and creative judgment, with the ability to deliver clear briefs and on-brand content.
Benefits
Nice-to-Have:
- Experience supporting international retail or in-market launch campaigns.
- Background working closely with Paid Media, Analytics, or Performance Marketing teams.
- Experience building influencer playbooks or scalable creator systems from scratch.