Job Description

The Role

This role involves collaborating closely with creators and brand stakeholders both internally and externally, for maximizing the influencer marketing performance.

Job Responsibilities

• Develop and execute influencer marketing strategies and creative campaigns.
• Vet influencer profiles and recruit influencers for campaigns. Build a network of talent resources (Preferred with existing contacts).
• Brainstorm new, creative approaches to influencer campaign. Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement.
• Translate content and campaign briefs to Arabic.
• Monitor influencer content to ensure compliance with brand voice and guidelines.
• Set goals, track conversions, and measure success of influencer campaign/program. Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook, etc.
• Identify and build relationships with prominent influencers and thought leaders.
• Research relevant industry experts, competitors, target audience and users. Draft and Negotiate contracts with influencers to ensure we're agreeing terms based on established benchmarks.
• Budget management, ensuring campaigns are on budget and return on investment is maximized.

Job Requirements & Skills:

• 2-3 years of professional experience in managing and executing influencer campaign. Past experience in managing influencers campaigns mandate. Impeccable verbal and written communication skills English and Arabic mandate.
• Solid knowledge of influencer marketing with existing pool of contacts preferred.
• Hands-on experience on influencer marketing softwares Hypeaudit, MoDash, Hypisy etc.,
• Sales lead/ Affiliate influencer marketing experience is a plus. Analytical mindset with awareness on calculating metrics such as CAC and ROI but not limited.
• Acute attention to detail and highly organized able to successfully prioritize across multiple projects.
• Ability to meet deadlines Strong presentation skills Persuasive and solid negotiator
• Well organized with great time management skills Excellent interpersonal and relationship-building skills.