Job Description

Influencer Marketing Specialist达人营销Beijing、HangzhouExperiencedFull-timeResponsibilities1.Focus on overseas platforms including TikTok, Instagram and YouTube; identify and evaluate potential KOLs by analyzing content data, audience profiles and brand fit, and build a high-quality KOL resource pool;
2.Own KOL project delivery, including writing campaign briefs, coordinating sample delivery, tracking content creation and publishing, and monitoring conversion performance to meet project goals;
3.Drive product promotion and sales conversion; communicate and negotiate with overseas KOLs in English independently, and maintain long-term partnerships to improve collaboration efficiency;
4.Collect KOL content and conversion data, deliver regular review reports, and propose optimization suggestions for low-performing campaigns;
5.Monitor overseas platform trends, popular topics and competitor KOL activities, and extract actionable strategies for the team.
1、负责聚焦海外平台如TikTok/Instagram/YouTube等，结合公司产品品类挖掘评估潜在 KOL；分析 KOL 带货数据、粉丝画像及品牌调性，判断匹配度并搭建高质量 KOL 资源库；
2、负责KOL 项目落地，含撰写推广 Brief、协调样品寄送、跟进内容创作与发布、追踪转化效果，确保项目达标交付；
3、负责产品推广及销售转化，用英文独立沟通 KOL，推进合作方案洽谈；维护长期合作关系，提升优质 KOL 复合作率；
4、负责收集 KOL 内容表现与转化数据，定期输出复盘报告，总结经验并针对低转化提出优化建议；
5、关注海外平台趋势、热门带货话题及竞品 KOL 动态，提炼策略方向供团队参考。Qualifications1.Bachelor’s degree or above; marketing-related majors preferred; 3+ years of overseas KOL marketing experience;
2.Excellent written and verbal English skills, with the ability to conduct independent business negotiations with overseas KOLs and cross-cultural awareness;
3.Proficient in TikTok, Instagram and YouTube mechanisms and ecosystems; strong internet sense, able to judge whether KOL content meets conversion needs;
4.Data-sensitive with basic analytical skills, capable of tracking KOL performance, reporting results and proposing optimization plans.
1、本科及以上学历，市场营销等相关专业优先，3 年以上海外 KOL 营销经验；
2、优秀的英文书面与口语能力，可独立与海外 KOL 商务谈判，具备跨文化沟通意识；
3、熟悉 TikTok/Instagram/YouTube机制与生态，网感强，能判断 KOL 内容是否符合转化需求；
4、对数据敏感，具备基础分析能力，可完成 KOL 效果追踪、汇报并提出优化方向。 Apply