Job Description

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!

Your territory

As part of our US Marketing Team, you will:

• Build and scale our influencer marketing program for the US and Canadian markets across Meta, TikTok, and YouTube

• Source and vet creators using platforms like Insense and direct outreach to build a strong pipeline of brand-aligned influencers

• Lead end-to-end contract negotiations with influencers and their management, securing favorable terms while nurturing long-term relationships

• Own and optimize the influencer marketing budget, tracking spend against performance targets across creator tiers and platforms

• Develop clear, on-brief content guidelines and support creators from initial concept to final delivery to ensure assets meet brand and campaign requirements

• Partner closely with our Paid Social team to identify top-performing influencer content for paid amplification and whitelisting

• Track and analyze campaign performance, including CPO and engagement rates, and share insights to improve future collaborations

• Maintain a structured creator database with performance history, contract terms, and relationship notes

• Plan and coordinate key promotional influencer campaigns for moments like Black Friday, Cyber Monday, holiday seasons, and product launches

• Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”

• Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level

Your profile

Key requirements:

• 3-5 years of experience in influencer marketing and creator partnerships, ideally in a performance-focused environment

• Deep understanding of creator ecosystems on Meta (Instagram/Facebook), TikTok, and YouTube

• Proven track record in negotiating influencer contracts and managing campaign or partnership budgets

• Hands-on experience with influencer platforms such as Insense, CreatorIQ, Aspire, or GRIN

• Strong project and time management skills, comfortable driving multiple campaigns at once

• Excellent written and verbal communication skills in English

• Strong creative instincts with the ability to develop clear briefs and provide constructive feedback to creators

• Confident working with performance metrics like CPO and engagement rates to guide decisions

Does this sound like you?

• Passion for social media, creator culture, and helping pet parents discover products they love

• A doer with a hands-on mentality who’s eager to bring their experience to the table

• Relationship-driven and confident communicating with creators, agencies, and internal stakeholders

• Curious and always looking to learn something new

• Analytical and performance-oriented, yet creative with an eye for storytelling and detail

• Organized and reliable, able to juggle many moving parts without losing sight of the big picture