Job Description

Your role

• Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business
• Create and execute plans to activate influencers across multiple social media channels, such as Instagram, YouTube, TikTok
• Follow a clear influencer strategy within a defined category, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth
• Evaluate influencer performance based on clear success metrics and revenue contribution
• Optimize campaign learnings to scale what works to meet defined commercial targets
• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication

Your profile

• Minimum of 1.5+ year working in this field, coupled with a deep passion for health and nutrients
• Demonstrated success in driving commercial growth, preferably for a dtc e-commerce brand
• You know the influencer landscape like the back of your own hand. Who the key influencers and how to get to them are is within your skillset
• You need to be able to bring first hand experience and new impulses in all facets of influencer marketing and shape it from day one
• Experience in managing and scaling an influencer program into 6 digit monthly spend
• Ability to grasp and influence crucial KPIs per influencer, combined with strategic budget allocation and performance monitoring to optimize resource utilization and maximize ROI
• Knowledge of the latest trends and how to apply them to Sunday
• Very good German (C1-2) and good English skills, with Berlin as the permanent place of residence or willing to relocate

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day