Job Description

We are looking for an experienced and highly driven Influencer Marketing Manager to lead our Influencer and Social Media Marketing function. This role is primarily focused on end-to-end influencer operations, campaign execution, and team leadership within a fast-paced, high-volume environment. You will play a critical role in driving influencer-led growth, ensuring operational excellence, and building scalable processes to support brand and marketing objectives.

What You'll Do

1. Influencer Marketing Strategy & Execution

• Lead the planning, execution, and optimisation of influencer marketing campaigns across multiple platforms (TikTok, Instagram, etc.)
• Work closely with the Strategy team to translate campaign objectives into effective influencer execution plans and recommendations
• Manage the full campaign lifecycle from briefing, influencer sourcing, negotiation, content coordination, execution, to post-campaign reporting
• Coordinate with cross-functional stakeholders to ensure smooth delivery and alignment with campaign requirements
• Monitor campaign performance and execution quality to ensure campaigns are delivered on time, within budget, and achieve agreed KPIs

1. Team Leadership & Management

• Oversee and lead both the Influencer Marketing team and Social Media Marketing team
• Provide clear direction, workload prioritisation, and performance guidance to ensure high productivity and output quality
• Coach and develop team members to strengthen influencer operations capability, negotiation skills, and campaign execution efficiency
• Foster a fast-paced, accountable, and solution-oriented team culture

1. Influencer & KOL Operations

• Build and maintain strong relationships with influencers, KOLs, and talent agencies
• Manage influencer selection, vetting, contracting, pricing negotiation, and relationship management
• Ensure smooth day-to-day operational coordination between influencers, internal teams, and clients/brand stakeholders
• Handle campaign escalations, performance issues, and influencer disputes when required

1. Performance Tracking & Reporting

• Track, analyse, and report campaign performance using key metrics (engagement rate, reach, conversion where applicable)
• Provide actionable insights and optimisation recommendations for future campaigns
• Maintain data-driven approach to improve ROI and influencer selection strategy

1. Process Improvement & Scalability

• Continuously improve influencer operations workflow, tools, and SOPs to support scaling
• Implement best practices commonly used in KOL/agency environments to improve efficiency and turnaround time
  
  

Who You Are

• Bachelor’s Degree in Marketing, Business, Mass Communication or related fields.
• Minimum 4–6 years of experience in Influencer Marketing / KOL Operations
• Strong preference for candidates from KOL agencies, influencer agencies, or fast-paced digital marketing agencies
• Proven experience managing end-to-end influencer campaigns and large-scale influencer operations
• Prior experience in team leadership or managing a small-to-mid size marketing team is a plus.
• Strong understanding of influencer ecosystem in Malaysia (TikTok, Instagram, YouTube creators, local KOL landscape)
• Excellent negotiation, communication, and stakeholder management skills
• Comfortable working in a fast-paced, high-volume, deadline-driven environment
• Strong analytical mindset with ability to interpret campaign performance data

Why You'll Love It

• A dvanced AI tools for all positions
• Competitive Salary
• Performance Review (2 times per year)
• Annual Performance Bonus
• Annual Paid Leave
• Marriage, Compassionate, and Parental Leaves 
• Health Insurance
• Social Security
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)