Location: Cairo,Cairo Governorate,Egypt
Who We Are:
Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.
Job Purpose:
To lead, coordinate, and execute all influencer marketing and celebrity collaborations across Egypt and MENA (Turkey, Lebanon, Morocco, Syria, Iraq) with a strong focus on performance, strategic relationship building, content generation, and brand visibility.
Key Responsibilities:
1. Influencer Relationship Management:
- Build and maintain strong relationships with top-tier influencers and content creators across Egypt & MENA.
- Maintain a regularly updated influencer database with pricing, performance, and categories.
- Negotiate and secure influencer collaborations at the best possible rates.
2. Celebrity Engagement:
- Initiate and manage partnerships with relevant celebrities for gifting, unboxing, or promotional opportunities.
- Explore opportunities for zero-cost collaborations in exchange for high-value gifts or brand experiences.
3. Content Coordination & Delivery:
- Oversee the entire content process: from briefing to shooting to publishing.
- Ensure content aligns with campaign goals and is shared across the brand’s platforms.
4. Campaign Management:
- Be fully responsible for unboxing programs, influencer activations, and campaign execution.
- Lead influencers campaigns and ensure proper influencer briefing and output tracking.
5. Event Coordination:
- Manage influencer invitations, appearances, and content coverage during events.
- Oversee photography, videography, and live coverage coordination.
6. Program Planning & Reporting:
- Prepare structured briefs for every program and promotional initiative.
- Deliver monthly performance reports with measurable KPIs for each market.
7. Regional Execution:
- Achieve monthly influencer marketing targets across Egypt, Turkey, Lebanon, Morocco, Syria, and Iraq.
- Customize approach per country while maintaining unified brand tone and vision.
8. Digital & Social Media Understanding:
- Strong background in digital platforms (Instagram, TikTok, YouTube, etc.).
- Work closely with the digital team to align influencer content with media buying and performance goals
Required Qualifications:
- 3+ years of experience in influencer marketing or talent management.
- Strong network of influencers, public figures and celebrities across Egypt & MENA.
- Excellent negotiation, coordination, and communication skills.
- Fluency in Arabic & English (French is a plus).
- Talented enough to create a good content in Arabic & English words.
- Proven ability to meet campaign KPIs and drive social buzz.
Maa Althahab Fragrances member of Al Masmoum Group Companies is one of the largest fragrance companies in Syria despite its short journey in fragrances business, through building up the company on solid foundations using latest management concepts (Established in the beginning of the year 2006) by Mr. Abdul Hadi Al Masmoum.
Al Masmoum group was founded in 1987 in Homs – Syria, and after great success of the group in its products “perfumes and deodorants, hair care products, cosmetics and makeup, accessories” and becoming one of the leading companies in the region with four factories, the youngest brother of Al Masmoum family decided to start new line of business lunching Maa Althahab Fragrances.
Maa Althahab headquarters was first established in Syria, now we are in heart of Cairo. The company offers its products in the Egyptian market at its almost 30 branches that have been picked up in remarkable places. We are a global brand with a chain almost 100 stores all around the world. We are expanding and we are not finished developing.
Maa Althahab efforts consist in four main domains, Oil Fragrances, ready products, Oriental bottles, Franchising.
Maa Althahab within a short time, has been successfully able to acquire the satisfaction of its clients through its excellent service, quality products, special designs, and competitive prices.
Our vision:
We seek to Be a leading regional fragrance company that delivers superior results
Our mission:
We create unique, superior and economically competitive products through regional-class integration of fragrance expertise, consumer insights and brand understanding
Maa Althahab is committed to the fulfillment of our Vision through a powerful focus on Customers, People and Innovation. We apply a culture of innovation and demonstrate continuous improvement in everything.
