Job Description
Role: Influencer & Creator Partnerships Lead (Mid–Senior Level)
Reports to: General Manager
Role Overview
We’re looking for a commercially minded Influencer & Creator Partnerships Lead to build and scale our influencer marketing offering into a high-performing revenue stream.
The Influencer & Creator Partnerships Lead will be responsible for building, managing, and scaling the Agency’s influencer marketing offering as a revenue-generating unit.
This role goes beyond campaign execution to include commercial ownership, creator ecosystem development and P&L accountability, ensuring influencer marketing contributes meaningfully to agency growth and profitability.
Key Responsibilities
- Commercial Ownership & Revenue Growth
- Own and grow the influencer marketing revenue stream, with clear annual and quarterly targets
- Develop and price influencer-led products and offerings (campaigns, retainers, ambassador programs, content licensing, etc.)
- Drive new business opportunities by integrating influencer strategy into pitches and proposals
- Ensure strong profitability through cost control, margin management, and efficient creator sourcing
- Build scalable frameworks for repeatable revenue (e.g., influencer retainers, always-on programs)
- Influencer Strategy & Campaign Leadership
- Lead end-to-end influencer strategy across client accounts rom brief interpretation to execution and reporting
- Translate brand objectives into effective creator strategies (reach, engagement, conversion, brand equity)
- Oversee campaign execution ensuring quality, timeliness, and performance delivery
- Define and track KPIs across campaigns
- Creator Ecosystem Development
- Build and maintain a high-quality, diverse influencer and creator network across key categories
- Establish strong relationships with top-tier, mid-tier, and emerging creators
- Identify and onboard creators aligned with client and agency positioning
- Negotiate talent rates and contracts to ensure value and margin optimisation
- Operational Excellence & Process Design
- Develop and enforce operational workflows for influencer campaigns (briefing, contracting, approvals, delivery, reporting)
- Ensure operational hygiene across all projects (documentation, timelines, financial tracking, reporting)
- Work closely with traffic, account management, and finance to ensure seamless execution
- Build tools/templates for efficient campaign management and scalability
- Client & Stakeholder Management
- Act as the subject matter expert on influencer marketing for internal teams and clients
- Provide strategic guidance to clients on best practices, trends, and opportunities
- Present campaign strategies, performance reports, and recommendations clearly and confidently
- Collaborate with account teams to ensure alignment with broader brand strategy
- Data, Insights & Performance Optimization
- Analyse campaign performance and derive actionable insights
- Continuously refine influencer selection, content strategy, and platform usage based on data
- Stay ahead of platform trends, algorithm changes, and creator economy shifts
- Build case studies to support Agency marketing and business development
Key Performance Indicators (KPIs)
- Influencer marketing revenue and profitability (P&L ownership)
- Campaign ROI and performance metrics (engagement, reach, conversions where applicable)
- Growth and quality of the creator network
- Efficiency of campaign delivery timelines and processes
- Contribution to new business wins and upsell opportunities
Location:
Accra
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
