Job Description

The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.

This is an ideal opportunity for analytically-minded candidates who want to develop expertise in strategic planning, business intelligence, and data storytelling in a high-growth digital advertising environment.

Responsibilities

Strategic Analysis & Market Intelligence

- Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights

- Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives

- Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation

- Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities

- Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership