We are looking for an experienced professional to join our European go-to-market project team as an Industry Expert for Electric Mobility & Industrial Vehicles You will support Chinese manufacturers in entering the EU market across three product segments:
Small Low-Speed Electric Cars (e.g. L6e / L7e vehicles)
Electric Three-Wheelers / Golf Cart–Style Vehicles
Electric Scooters & Forklifts
This role is part of Step 1 of our structured market entry approach: “Market Analysis & Strategy”. You will help assess market fit, define positioning, and contribute to strategy formulation based on deep industry knowledge and first-hand insights.
Responsibilities:
Analyze market structure, customer segments, and regulatory implications for assigned product types
Evaluate product-market fit, price levels, and competitive offerings
Identify key use cases and value propositions per segment
Participate in expert interviews and stakeholder workshops
Support customer journey mapping and buying process logic
Contribute to naming and branding recommendations
Support the team in assessing distribution channels and market barriers
Provide input on certifications, safety standards, and homologation needs
Collaborate in preparing reports, presentations, and strategic recommendations
Requirements:
7+ years of experience in at least one of the following sectors: micro-mobility, electric scooters, material handling equipment (forklifts), or LSVs (Low-Speed Vehicles)
Familiar with EU market trends, customer behavior, and import conditions
Knowledge of homologation and certification standards (e.g. L7e, CE, EN standards)
Strategic thinking combined with practical, operational understanding
Excellent communication skills in English; German or French is a plus
Location: flexible within Europe prefered Germany, remote with occasional travel
Founded in 2019, GlonetPartners is a Zurich-based boutique consultancy for companies and PE fund managers. With a network of over 1,000 industry experts, executives, and project managers, we deliver end-to-end value creation – from strategy and go-to-market to operational excellence and sustainable change management.
Our Core Focus Areas:
Digital Transformation: Automating processes, developing strategies, and redefining business models.
Efficiency Optimization: Process improvement, Lean Six Sigma, and cost reduction.
Restructuring: Strategic repositioning, growth, and turnaround management.
Innovation: Delivering product and service innovations for differentiation and profitability.
AI Integration: Developing and integrating AI solutions for the commercial sector.
What Sets Us Apart:
Expert Network: A deep bench of specialists in Commercial Excellence, Digital Transformation, and Artificial Intelligence.
Project Management Excellence: Experienced leaders who drive projects efficiently from planning to execution.
Tailored Teams: Dynamic, flexible teams with the right mix of roles and skills to tackle unique challenges.
Sustainable Impact: Strategies designed to drive lasting value in an era of digital and AI transformation.
Our Mission:
To rethink and reshape business models, company processes, and strategies to position our clients for success in the rapidly evolving landscapes of digitalization and artificial intelligence.
Let’s work together to unlock your business potential.
For more information, visit our website at glonetpartners.com.
