Job Description

Lattice Overview

There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality.Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

Responsibilities & Skills

The Industrial and Automotive Business Development Sr. Director is a critical global leadership position responsible for shaping and executing our business development strategy across key industrial sectors, including automation, video and vision, automotive, robotics, humanoid, and autonomous vehicles. This role involves deep market and customer understanding, driving growth initiatives, nurturing strategic partnerships, and leading solution creation to ensure our continued success and industry leadership.

Key Responsibilities

• Develop and lead the overall business development strategy for industrial automation, video and vision, automotive, robotics, humanoid, and autonomous vehicle sectors.
• Conduct comprehensive market analysis to identify trends, opportunities, key customers, and competitive threats.
• Build and maintain strong relationships with existing and potential customers, understanding their needs and positioning the company as a trusted partner.
• Support the global sales team in winning new business and converting priority accounts by providing strategic guidance and market insights.
• Identify, initiate, and nurture strategic partnerships and alliances to accelerate business growth and expand our ecosystem.
• Lead cross-functional teams to define, develop, and launch innovative solutions aligned with market demands and customer requirements.
• Stay informed on emerging technologies and business models relevant to industrial and automotive domains.
• Represent the company at industry events, conferences, and with key stakeholders to enhance market visibility and influence.
• Drive internal alignment by collaborating with product, engineering, sales, and marketing teams to ensure successful execution of business initiatives.
• Monitor and report on key performance indicators, ensuring targets are met or exceeded.

Required Qualifications

• Bachelor’s degree in Engineering, Business, or a related technical field.

• 10+ years of relevant experience in industrial automation, automotive, robotics, FPGA or related fields.

• Proven track record in business development, strategy, or commercial leadership roles.

• Strong understanding of market dynamics, customer needs, and competitive landscapes in industrial and automotive sectors.

• Experience building and managing high-impact relationships with key customers and partners.

• Demonstrated leadership of cross-functional teams and solution development.

• Excellent communication, negotiation, and presentation skills.

Preferred Qualifications

• Master’s degree in Engineering, Business Administration, or a related field.

• Experience with advanced technologies such as Intelligent sensors, computer vision, FuSa, Security, AI/ML, Industrial Connectivity, Motor Control ,or autonomous systems.

• Global business development experience and multicultural team leadership.

• Strong analytical and strategic thinking skills.

• Established network within industrial and automotive sectors.