Job Description
Help us shape the future of mental health support
At Mental Health UK, we’re here to make sure no one faces a mental health problem alone. With demand for our services rising, fundraising has never been more vital. That’s where you come in.
We’re looking for a creative, supporter focused Individual Giving Officer (Retention & Development) to help us deliver stand out supporter experiences and grow long term, meaningful relationships with our donors.
This is your opportunity to join an ambitious, values driven fundraising team—one that celebrates bold ideas, champions inclusion, and puts supporters at the heart of everything we do.
Salary £26,457-£30,410 plus £3000 London Weighting
What you’ll do
You’ll play a key role in delivering our Individual Giving strategy, working closely with the Senior Individual Giving Manager and colleagues across both Mental Health UK and Rethink Mental Illness.
In this role, you will:
• Craft and deliver engaging multi channel campaigns that inspire donors and champion our cause.
• Develop stewardship journeys that surprise, delight, and retain supporters—from regular givers to payroll givers and cash donors.
• Manage relationships with agencies, printers and fulfilment partners to bring campaigns to life.
• Track, analyse and optimise campaign performance, using insight to continually improve our approach.
• Provide exceptional supporter care, responding to enquiries with empathy, efficiency and professionalism.
• Collaborate with colleagues across fundraising, communications, impact, finance, CRM and more—spotting opportunities to deepen supporter engagement.
• Ensure data is processed responsibly, ethically and in line with GDPR and the Fundraising Regulator’s Code of Practice.
Every campaign you create, every story you tell and every donor you nurture will help us raise the income needed to support people with their mental health across the UK.
What you’ll bring
We’re looking for someone who is passionate, organised and ready to take ownership of exciting, impact driven work. You’ll thrive if you have:
• Experience in individual giving or direct marketing (charity sector desirable but not essential).
• Strong organisational and project management skills, with the ability to manage multiple campaigns.
• A confident, collaborative working style and excellent communication skills.
• An understanding of data segmentation and a test and learn approach.
• Experience working with suppliers and agencies.
• A commitment to inclusive, equitable fundraising and supporter engagement.
• Knowledge of fundraising regulations and GDPR.
You may also have:
• A fundraising or marketing qualification.
• A desire to grow and develop professionally.
Why join us?
You’ll be joining a team that promises to:
• Put supporters first
• Strap a rocket to our ambition
• Let talent thrive
• Reflect all perspectives
• Cherish our data
• Be unmissable across the organisation
We want you to bring your creativity, curiosity and drive—and help us deliver fundraising that truly makes a difference.
Ready to apply?
If you’re excited by the idea of crafting compelling campaigns, building meaningful supporter experiences and helping us grow our impact—we’d love to hear from you.
Why Work With Rethink Mental Illness?
At Rethink Mental Illness, we believe that when you feel supported, you can make the biggest difference. That’s why we offer a range of benefits to help you thrive:
• Inclusive Culture: Join staff networks that champion diversity and inclusion.
• Wellbeing Support: Access our Wellbeing Hub, Employee Assistance Programme, and the Unmind mental health app.
• Recognition & Rewards: Enjoy discounts, cashback offers, and celebrate achievements through our PULSE platform.
• Flexible Working & Generous Leave: Starting at 25 days annual leave (plus bank holidays and your birthday off), with options to buy or sell extra days.
• Learning & Development: Grow your career with structured onboarding and training opportunities.
• Financial & Family Support: Contributory pension scheme, enhanced family leave, and travel benefits like season ticket loans and cycle-to-work schemes.
• Referral Bonus: Earn up to £300 for introducing someone to our team.
Diversity, Equity, Inclusion
Diversity is important to us, and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer. We recognise and support staff networks and support groups for our ethnically diverse and LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter.
We aim for our workforce to reflect the diversity of the communities we serve; for those who work for us to feel heard, valued and feel they belong; and for our work to help tackle wider mental health inequalities. We therefore actively encourage and welcome applications from everyone, including applicants with lived experience of mental illness, those who are Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual and any other gender identity not expressed here (LGBTQIA+); people who are neurodiverse, have a health condition, or a disability or hidden disability and people from an ethnically diverse background - regardless of your age, religious or spiritual belief, sexual orientation, marital status, veteran status, pregnancy, political view or socio-economic status.
Becoming a truly anti-racist organisation
We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrates our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.
